Let’s take a look at the coming month of February 2022 for the various holidays, events and anniversaries that smart marketers can use as the basis for a promotion or campaign and to create a marketing calendar for February 2022.
This month sees Chinese New Year on February 1 (the “Year of the Tiger”). Celebrations run to February 11…and then follows the Lantern Festival on February 15.
Valentine’s Day (February 14) is the standout occasion for the month pretty much everywhere. Remember also “Groundhog Day” (February 2), now part of the popular consciousness thanks to the classic Bill Murray movie.
In Sports…the 2022 Winter Olympics takes place in Beijing from February 4-20. The US Super Bowl 56 is on February 13.
Looking at other events…
February 1 – Chinese New Year
February 1 – Serpent Day
February 2 – Groundhog Day (again!!)
February 2 – World Wetlands Day
February 4 – World Cancer Day
February 5 – World Nutella Day
February 6 – Lame Duck Day
February 7 – Charles Dickens born in 1812
February 8 – Safer Internet Day
February 9 – Toothache Day
February 10 – Umbrella Day
February 11 – Thomas Edison’s Birthday
February 11 – World Day Of The Sick
February 12 – Darwin Day (anniversary of the birth of Charles Darwin in 1809)
February 13 – World Radio Day
February 13 – World Marriage Day (second Sunday in February)
February 14 – Valentine’s Day
February 15 – Singles Awareness Day
February 16 – Innovation Day
February 17 – World Human Spirit Day
February 17 – “My Way” Day
February 17 – Random Acts of Kindness Day
February 18 – Battery Day
February 20 – Handcuff Day (patent granted in 1912)
February 20 – World Day of Social Justice
February 20 – World Whale Day (third Sunday in February)
February 21 – International Mother Language Day
February 22 – World Thinking Day
February 22 – Single Tasking Day
February 22 – Digital Learning Day
February 24 – World Bartender Day
February 26 – Tell A Fairy Tale Day
February 26 – Levi Strauss Day (born in 1829)
February 27 – Polar Bear Day
February 27 – World NGO Day
February 28 – Tooth Fairy Day
February 28 – Rare Disease Day (last day in February)
Taking a look at events in particular countries…
In the USA…
February 1 – National Freedom Day
February 1 – Chinese New Year
February 2 – Groundhog Day
February 4 – Rosa Parks Day (California, Missouri)
February 4 – National Wear Red Day
February 6 – Ronald Reagan Day (California)
February 11 – Lincoln’s Birthday observed (CT, IL, MO, NY)
February 12 – Lincoln’s Birthday (Florida)
February 12 – Lincoln’s Birthday (CT, IL, MO, NY)
February 12 – Georgia Day (Georgia)
February 13 – Superbowl (56)
February 14 – Valentine’s Day
February 14 – Arizona Statehood Day (Arizona)
February 15 – Susan B. Anthony’s Birthday (CA, FL, NY, WI)
February 16 – Elizabeth Peratrovich Day (Alaska),
February 21 – Presidents’ Day
February 21 – Daisy Gatson Bates Day (Arkansas)
February 25 – George Rogers Clark day (Indiana)
February 28 – Linus Pauling Day (Oregon)
Canada…
February 1 – Chinese New Year
February 2 – Groundhog Day
February 14 – Valentine’s Day
February 15 – National Flag Of Canada Day (anniversary of the adoption of the current Maple Leaf design in 1965)
February 21 – Islander Day (Pr.Edward I)
February 21 – Family Day (AB, BC, NB, ON, SK)
February 21 – Nova Scotia Heritage Day (Nova Scotia)
February 21 – Louis Riel Day (Manitoba)
February 25 – Yukon Heritage Day (Yukon)
The UK…
February 1 – Chinese New Year
February 14 – Valentine’s Day
February 28 – Scouse Day (This a day to celebrate the traditional stew known as “Scouse” and the city of Liverpool and its culture)
In Sports…the Rugby Union Six Nations competition starts on February 5th and the Carabao Cup is on February 27.
Australia…
February 1 – Chinese New Year
February 14 – Royal Hobart Regatta (Tasmania)
February 14 – Valentine’s Day
February 16 – “Tim Tam Day”
…and it’s also the end of summer and “Back to School” in Australia. The annual Sydney Mardi Gras Festival is going ahead. It starts on February 18 and runs for two weeks until March 6.
Hope that provides you with some good ideas for your marketing calendar February 2022. Wishing you every success with your event-driven marketing promotions in February 2022!