Let’s take a look at the coming month of February 2021 for the various holidays, events and anniversaries that smart marketers can use as the basis for a promotion or campaign and to create a marketing calendar for February 2021.
This month sees Chinese New Year on February 12 (the “Year of the Ox”). Celebrations run to February 22…and then follows the Lantern Festival on February 26.
Valentine’s Day (February 14) is the standout occasion for the month pretty much everywhere. Remember also “Groundhog Day” (February 2), now part of the popular consciousness thanks to the classic Bill Murray movie.
Looking at other events…
February 1 – Serpent Day
February 2 – Groundhog Day (again!!)
February 2 – World Wetlands Day
February 4 – World Cancer Day
February 5 – World Nutella Day
February 6 – Lame Duck Day
February 7 – Charles Dickens born in 1812
February 9 – Toothache Day
February 9 – Safer Internet Day
February 10 – Umbrella Day
February 11 – Thomas Edison’s Birthday
February 11 – World Day Of The Sick
February 12 – Darwin Day (anniversary of the birth of Charles Darwin in 1809)
February 13 – World Radio Day
February 14 – Valentine’s Day
February 14 – World Marriage Day (second Sunday in February)
February 15 – Singles Awareness Day
February 16 – Innovation Day
February 16 – Shrove Tuesday / Mardi Gras
February 17 – Ash Wednesday
February 17 – World Human Spirit Day
February 17 – “My Way” Day
February 17 – Random Acts of Kindness Day
February 18 – Battery Day
February 20 – Handcuff Day (patent granted in 1912)
February 20 – World Day of Social Justice
February 21 – International Mother Language Day
February 21 – World Whale Day
February 22 – World Thinking Day
February 22 – Single Tasking Day
February 24 – World Bartender Day
February 25 – Digital Learning Day
February 26 – Tell A Fairy Tale Day
February 26 – Levi Strauss Day (born in 1829)
February 27 – Polar Bear Day
February 27 – World NGO Day
February 28 – Tooth Fairy Day
February 28 – Rare Disease Day (last day in February)
Taking a look at events in particular countries…
In the USA…
February 1 – National Freedom Day
February 2 – Groundhog Day
February 4 – Rosa Parks Day (California, Missouri)
February 5 – National Wear Red Day
February 7 – Superbowl (55)
February 12 – Lincoln’s Birthday (Florida)
February 12 – Lincoln’s Birthday (CT, IL, MO, NY)
February 14 – Valentine’s Day
February 14 – Arizona Statehood Day (Arizona)
February 15 – Presidents’ Day
February 15 – Susan B. Anthony’s Birthday (CA, FL, NY, WI)
February 15 – Daisy Gatson Bates Day (Arkansas)
February 16 – Elizabeth Peratrovich Day (Alaska),
February 16 – Shrove Tuesday/Mardi Gras (AL, FL, LA, MS)
February 17 – Ash Wednesday
February 28 – Linus Pauling Day (Oregon)
Canada…
February 2 – Groundhog Day
February 14 – Valentine’s Day
February 15 – National Flag Of Canada Day (anniversary of the adoption of the current Maple Leaf design in 1965)
February 15 – Islander Day (Pr.Edward I)
February 15 – Family Day (AB, BC, NB, ON, SK)
February 15 – Nova Scotia Heritage Day (Nova Scotia)
February 15 – Louis Riel Day (Manitoba)
February 16 – Shrove Tuesday / Carnival
February 17 – Ash Wednesday
February 26 – Yukon Heritage Day (Yukon)
The UK…
February 14 – Valentine’s Day
February 16 – Shrove Tuesday (“Pancake Day”)
February 17 – Ash Wednesday
UPDATE (25 February 2021):
After a fair amount of checking, I can confirm that February 28 is “Scouse Day”. This a day to celebrate the traditional stew known as “Scouse” and the city of Liverpool and its culture.
Australia…
February 8 – Royal Hobart Regatta (Tasmania)
February 14 – Valentine’s Day
February 16 – Shrove Tuesday
February 17 – Ash Wednesday
…and it’s also the end of summer and “Back to School” in Australia. The annual Sydney Mardi Gras Festival is going ahead…in a Covid-Safe manner. It starts on February 19 and runs for two weeks until March 7.
It’s also come to my attention that February 16 is “Tim Tam Day”! Tim Tams are a very tasty chocolate biscuit that is something of a national obsession in Australia.
Hope that provides you with some good ideas for your marketing calendar February 2021. Wishing you every success with your event-driven marketing promotions in February 2021!