Let’s take a look at the coming month of February 2017 for the various holidays, events and anniversaries that smart marketers can use as the basis for a promotion or campaign and to create a marketing calendar for February 2017.
Valentine’s Day (February 14) is the standout occasion for the month pretty much everywhere. Remember also “Groundhog Day” (February 2), now part of the popular consciousness thanks to the classic Bill Murray movie.
February also sees the 89th Academy Awards…better known as “The Oscars”. The occasion provides the opportunity for linking with the awards themselves, as well as having your own “Oscars” for your market. This year the awards ceremony is held on February 26.
Looking at general events…
February 2 – Groundhog Day(again!!)
February 2 – World Wetlands Day
February 3 – Doodle Day
February 4 – World Cancer Day
February 5 – World Nutella Day
February 6 – Lame Duck Day
February 7 – Charles Dickens born in 1812
February 8 – World Opera Day
February 9 – Toothache Day
February 10 – Umbrella Day
February 11 – Chinese “Lantern Festival” (the Lantern Festival is a Chinese festival celebrated on the fifteenth day of the first month in the lunisolar Chinese calendar. It marks the final day of the traditional Chinese New Year celebrations)
February 11 – Thomas Edison’s Birthday
February 11 – World Day Of The Sick
February 12 – Darwin Day (anniversary of the birth of Charles Darwin in 1809)
February 13 – World Radio Day
February 14 – Valentine’s Day
February 16 – Innovation Day
February 17 – World Human Spirit Day
February 17 – “My Way” Day
February 18 – Battery Day
February 20 – Handcuff Day (patent granted in 1912)
February 21 – International Mother Language Day
February 22 – World Thinking Day
February 23 – Digital Learning Day
February 26 – Tell A Fairy Tale Day
February 26 – Levi Strauss Day (born in 1829)
February 27 – Polar Bear Day
February 28 – Floral Design Day
Taking a look at events in particular countries…
In the USA…
February 1 – National Freedom Day
February 2 – Groundhog Day
February 3 – National Wear Red Day
February 4 – Rosa Parks Day (California, Ohio)
February 5 – National Wear Red Day
February 5 – Superbowl (51)
February 12 – Lincoln’s Birthday (Florida)
February 13 – Lincoln’s Birthday observed (CT, IL, MO, NY),
February 14 – Arizona Statehood Day (Arizona)
February 15 – Susan B. Anthony’s Birthday (CA, FL, NY, WI)
February 20 – Presidents’ Day
February 20 – Daisy Gatson Bates Day (Arkansas)
February 26 – 89th Academy Awards (“The Oscars”)
February 28 – Shrove Tuesday/Mardi Gras
February 28 – Linus Pauling Day (Oregon)
Canada…
February 2 – Groundhog Day
February 13 – Family Day (British Columbia)
February 15 – National Flag Of Canada Day (anniversary of the adoption of the current Maple Leaf design in 1965)
February 20 – Islander Day (Pr.Edward I)
February 20 – Family Day (AB, ON, SK)
February 20 – Nova Scotia Heritage Day (Nova Scotia)
February 20 – Louis Riel Day (Manitoba)
February 24 – Yukon Heritage Day (Yukon)
February 28 – Carnival/Shrove Tuesday
The UK…
February 28 – Shrove Tuesday (“Pancake Day”)
Australia…
February 13 – Royal Hobart Regatta (Tasmania)
February 28 – Shrove Tuesday
…and it’s also the end of summer and “Back to School” in Australia. The annual Sydney Mardi Gras Festival starts on February 17 and runs for two weeks until March 5.
Hope that provides you with some good ideas for your marketing calendar February 2017. Wishing you every success with your event-driven marketing promotions in February 2017!