Welcome to this month’s “Looking Ahead” feature…reviewing the holidays, occasions and events you can use to put together a marketing calendar for the month of August 2022.
There are no major holidays this month. In the northern hemisphere it’s the dog days of summer. In the south it’s the last blast of winter. These “seasonal” themes are available to you if there’s nothing else that’s suitable.
August is also a “Back To School” month for many northern hemisphere countries.
It’s also “Elvis Week”, August 9-17. Elvis Presley moved on to the “great gig in the sky” 45 years ago on 16 August, 1977. The new “Elvis” movie provides further justification for an Elvis-linked promotion.
Other events…
August 1 – World Wide Web Day
August 1 – Planner Day
August 5 – International Beer Day (first Friday in August)
August 6 – Sandcastle Day (first Saturday in August)
August 7 – Psychic Day (first Sunday in August)
August 7 – Professional Speakers Day
August 8 – International Cat Day
August 9 – Book Lover’s Day
August 9 – International Day Of The World’s Indigenous People
August 10 – St Lawrence’s Day (patron saint of cooks and the poor)
August 10 – Skyscraper Appreciation Day
August 12 – International Youth Day
August 12 – Vinyl Record Day
August 13 – International Left Handers’ Day
August 15 – Relaxation Day
August 16 – Rollercoaster Day (first patent for a rollercoaster ride issued on this day in 1898)
August 17 – Davy Crockett Day (anniversary of the birth of the American frontier legend in 1786)
August 18 – Mail Order Catalog Day (anniversary of the first Montgomery Ward catalogue in 1872)
August 19 – World Photography Day
August 19 – World Humanitarian Day
August 20 – Lemonade Day (the classic beverage invented in Paris in 1620)
August 21 – Poet’s Day
August 21 – Senior Citizens Day
August 22 – Be An Angel Day
August 23 – International Day For The Remembrance Of The Slave Trade and its Abolition
August 24 – Vesuvius Day (eruption of the volcano in 79 A.D. that destroyed Pompeii)
August 26 – Dog Day
August 27 – Tug-of-War Day
August 28 – Radio Commercials Day (first broadcast on this day in 1922)
August 29 – Individual Rights Day (anniversary of the birth of John Locke in 1632)
August 30 – Frankenstein Day (anniversary of the birth of author Mary Shelley in 1797)
August 30 – International Day of the Disappeared
August 31 – We Love Memoirs Day
Taking a look at some country-specific events…
In the USA…
August 1 – Colorado Day (Colorado)
August 4 – US Coast Guard Birthday (originally founded in 1790 as the Revenue Cutter Service)
August 4 – Barack Obama Day (Illinois)
August 7 – Purple Heart Day
August 7 – American Family Day (Arizona)
August 8 – Victory Day (Rhode Island)
August 14 – National Navajo Code Talkers Day (Arizona)
August 16 – Bennington Battle Day (Vermont)
August 19 – National Aviation Day
August 19 – Statehood Day in Hawaii (Hawaii)
August 21 – National Senior Citizens Day
August 26 – Susan B. Anthony Day (Massachusetts)
August 26 – Women’s Equality Day (women in the USA get the vote in 1920)
August 27 – Lyndon Baines Johnson Day (Texas)
In sports…the US Open Tennis starts on August 29 (runs until September 11).
Canada…
August 1 – local holidays in most provinces (e.g. British Columbia Day, New Brunswick Day, Alberta Heritage Day)
August 3 – The Royal St. John’s Regatta (Regatta Day) (Newfoundland and Labrador)
August 15 – Discovery Day (Yukon)
August 19 – Gold Cup Parade (Prince Edward Island)
U.K.
August 1 – Yorkshire Day
August 1 – Summer Bank Holiday (Scotland)
August 29 – Summer Bank Holiday (UK except Scotland)
It’s also “National Burger Day” on Thursday August 25.
In sports…the 2022-23 Premier League season starts on August 5 (Crystal Palace versus Arsenal).
Australia…
Down under…it’s a pretty thin month for events.
There’s a Bank Holiday in NSW on August 1 (also Picnic Day in the Northern Territory)…
…and the Royal National Agricultural Show Day Queensland (August 10).
We’re coming to the end of winter in Australia so if you’re planning a spring-related promotion this is a good time to prepare.
That’s it for this month. Every success with your promotions and event-driven marketing calendar for August 2022!