Welcome to our regular look at the month ahead, April 2024…
…and the events, holidays and anniversaries that a smart marketer can use as the foundation for an event-driven campaign or marketing promotion.
Easter is the main holiday and this year straddles the months of March and April. Good Friday is on March 29…
…and Easter Monday is on April 1.
There are a number of other religious holidays and observances this month, so mark those if appropriate for your audience.
The other prominent event of general interest this month is…
…”April Fool’s Day” (a day for practical jokes and spreading hoaxes) which this year coincides with Easter Monday on the first of the month.
It’s also “Shakespeare Day” on April 23 which is also “English Language Day” and “World Book and Copyright Day”.
Other events of note…
April 1 – Easter Monday
April 1 – April Fool’s Day!
April 2 – World Autism Awareness Day
April 2 – International Children’s Book Day (anniversary of the birth of Hans Christian Andersen in 1805)
April 2 – Great Lover’s Day (anniversary of the birth of Casanova in 1725)
April 3 – World Party Day
April 4 – Vitamin C Day (discovered in 1932)
April 5 – International Day of Conscience
April 6 – International Day of Sport
April 7 – World Health Day
April 9 – Winston Churchill Day
April 10 – International Safety Pin Day
April 11 – Pet Day
April 12 – International Day Of Human Space Flight (anniversary of the first space flight by a human, cosmonaut Yuri Gagarin, in 1961)
April 13 – Thomas Jefferson Day (anniversary of his birth in 1743)
April 13 – Scrabble Day (anniversary of the birth of the inventor of the game, Alfred Mosher Butts)
April 15 – Titanic Remembrance Day
April 15 – World Art Day
April 17 – Ford Mustang Day
April 17 – World Haemophilia Day
April 18 – Amateur Radio Day (anniversary of the founding of the International Amateur Radio Union in 1925)
April 18 – International Day For Monuments and Sites (Heritage Day)
April 19 – Poetry and the Creative Mind Day
April 20 – Record Store Day
April 21 – World Creativity And Innovation Day
April 22 – Earth Day
April 23 – World Book And Copyright Day
April 23 – Shakespeare Day (also known as English Language Day)
April 24 – World Stationery Day (last Wednesday in April)
April 25 – ANZAC Day (anniversary of landings at Gallipoli in WW1)
April 25 – World Malaria Day
April 25 – DNA Day
April 26 – World Intellectual Property Day
April 27 – Morse Code Day
April 27 – World Design Day
April 27 – International Marconi Day (Saturday closest to birth date of Marconi, April 25 in 1874)
April 28 – “Pay It Forward” Day
April 28 – World Day For Safety And Health At Work (also Workers’ Memorial Day)
April 29 – International Dance Day
April 30 – International Jazz Day
April 30 – Honesty Day
Taking a look at some individual countries…
In the USA…
April 1 – Easter Monday
April 1 – Cesar Chavez Day (California)
April 2 – Pascua Florida Day (Florida)
April 6 – Tartan Day
April 13 – Thomas Jefferson’s Birthday
April 15 – Tax Day
April 15 – Father Damien Day (Hawaii)
April 15 – Patriot’s Day (Maine, Massachusetts)
April 15 – Boston Marathon
April 16 – Emancipation Day (District of Columbia)
April 19 – Arbor Day (Colorado)
April 20 – Record Store Day
April 21 – San Jacinto Day (Texas)
April 22 – Oklahoma Day (Oklahoma)
April 22 – Confederate Memorial Day (Alabama)
April 26 – Confederate Memorial Day (Florida)
April 26 – State Holiday (Georgia)
April 26 – Arbor Day (Nebraska, Delaware)
April 29 – Arbor Day (Wyoming)
April 29 – Confederate Memorial Day (Mississippi)
Canada…
April 1- Easter Monday (New Brunswick)
April 6 – National Tartan Day
April 7 – Good Friday
April 9 – Vimy Ridge Day
April 22 – St. George’s Day Holiday (Newfoundland and Labrador)
In the UK…
April 1 – Easter Monday
April 5 – End Of Financial Year (UK)
April 20 – Record Store Day
April 23 – St George’s Day (England)
April 23 – Shakespeare Day
In sports…the Grand National horse race takes place on Saturday, 13 April…and the London Marathon takes place on Sunday, 21 April.
In Australia…
April 1 – Easter Monday
April 2 – Easter Tuesday (Tasmania)
April 7 – Daylight Savings Time ends
April 25 – ANZAC Day
April 25 – ANZAC Day Observed (Victoria)
April 29 – Self Determination Day (Cocos and Keeling Islands)
Remember to keep an eye out for any local events and anniversaries.
That concludes this month. Wishing you every success with your event-driven marketing campaigns in April 2024!