Here’s our regular look ahead at the coming month, April 2018…
…and the events, holidays and anniversaries that a smart marketer can use as the foundation for an event-driven campaign or marketing promotion.
This year Easter straddles March and April…
…with Easter Sunday falling on April 1.
The other prominent event of general interest this month is…
…”April Fool’s Day” (a day for practical jokes and spreading hoaxes) on the first of the month.
It’s also “Shakespeare Day” on April 23 which is also “English Language Day” and “World Book and Copyright Day”.
Other events of note…
April 1 – Easter Sunday
April 1 – April Fool’s Day!
April 2 – World Autism Awareness Day
April 2 – International Children’s Book Day (anniversary of the birth of Hans Christian Andersen in 1805)
April 2 – Great Lover’s Day (anniversary of the birth of Casanova in 1725)
April 3 – World Party Day
April 4 – Vitamin C Day (discovered in 1932)
April 6 – Walk to Work Day (first Friday in April)
April 7 – World Health Day
April 9 – Winston Churchill Day
April 10 – International Safety Pin Day
April 11 – Pet Day
April 12 – International Day Of Human Space Flight (anniversary of the first space flight by a human, cosmonaut Yuri Gagarin, in 1961)
April 13 – Thomas Jefferson Day (anniversary of his birth in 1743)
April 13 – Scrabble Day (anniversary of the birth of the inventor of the game, Alfred Mosher Butts)
April 17 – Ford Mustang Day
April 17 – World Hemophilia Day
April 18 – Amateur Radio Day (anniversary of the founding of the International Amateur Radio Union in 1925)
April 18 – International Day For Monuments and Sites
April 19 – Poetry and the Creative Mind Day
April 20 – Chinese Language Day
April 21 – Record Store Day
April 21 – World Creativity And Innovation Day
April 22 – International Mother Earth Day
April 23 – World Book And Copyright Day
April 23 – Shakespeare Day (also known as English Language Day)
April 25 – ANZAC Day (anniversary of landings at Gallipoli in WW1)
April 25 – World Malaria Day
April 25 – DNA Day
April 26 – World Intellectual Property Day
April 27 – “Tell A Story” Day
April 28 – “Pay It Forward” Day
April 28 – World Day For Safety And Health At Work
April 29 – International Dance Day
April 30 – International Jazz Day
April 30 – Honesty Day
Taking a look at some individual countries…
In the USA…
April 1 – Easter Sunday
April 2 – Pascua Florida Day (Florida)
April 6 – National Tartan Day
April 10 – National Library Workers Day
April 13 – Thomas Jefferson’s Birthday
April 15 – Father Damien Day (Hawaii)
April 16 – Emancipation Day (District of Columbia)
April 16 – Patriot’s Day (Maine, Massachusetts)
April 17 – Tax Day
April 21 – San Jacinto Day (Texas)
April 22 – Oklahoma Day (Oklahoma)
April 23 – Confederate Memorial Day (Alabama, Georgia)
April 27 – Arbor Day (Nebraska)
April 30 – Confederate Memorial Day (Mississippi)
Canada…
April 1 – Easter Sunday
April 2 – Easter Monday (Alberta)
April 6 – National Tartan Day
April 9 – Vimy Ridge Day
April 23 – St. George’s Day Holiday (Newfoundland and Labrador)
In the UK…
April 1 – Easter Sunday
April 2 – Easter Monday
April 5 – End Of Financial Year (UK)
April 22 – London Marathon
April 23 – St George’s Day (England)
April 23 – Shakespeare Day
In Australia…
April 1 – Easter Sunday
April 1 – Daylight Savings Time Ends
April 2 – Easter Monday
April 3 – Easter Tuesday (Tasmania)
April 25 – ANZAC Day
Remember to keep an eye out for any local events and anniversaries.
That’s it for this month. Wishing you every success with your event-driven marketing campaigns in April 2018!