Here’s our regular look ahead at the coming month, April 2017…
…and the events, holidays and anniversaries that a smart marketer can use as the foundation for an event-driven campaign or marketing promotion.
Easter falls late this year…14 -17 April.
The other prominent event of general interest this month is…
…”April Fool’s Day” (a day for practical jokes and spreading hoaxes) on the first of the month.
It’s also “Shakespeare Day” on April 23 which is also “English Language Day” and “World Book and Copyright Day”.
Other events of note…
April 1 – April Fool’s Day!
April 2 – World Autism Awareness Day
April 2 – International Children’s Book Day (anniversary of the birth of Hans Christian Andersen in 1805)
April 2 – Great Lover’s Day (anniversary of the birth of Casanova in 1725)
April 3 – World Party Day
April 4 – Vitamin C Day (discovered in 1932)
April 5 – Lady Luck Day (honouring Fortuna, goddess of good fortune)
April 6 – International Day Of Sport For Development And Peace
April 7 – World Health Day
April 10 – International Safety Pin Day
April 11 – Pet Day
April 12 – International Day Of Human Space Flight (anniversary of the first space flight by a human, cosmonaut Yuri Gagarin, in 1961)
April 13 – Thomas Jefferson Day (anniversary of his birth in 1743)
April 13 – Scrabble Day (anniversary of the birth of the inventor of the game, Alfred Mosher Butts)
April 14 – Good Friday
April 15 – Record Store Day
April 16 – Easter Sunday
April 17 – Easter Monday
April 17 – Ford Mustang Day
April 17 – World Hemophilia Day
April 18 – Amateur Radio Day (anniversary of the founding of the International Amateur Radio Union in 1925)
April 18 – International Day For Monuments and Sites (2017 theme is “Cultural Heritage and Sustainable Tourism”)
April 20 – Chinese Language Day
April 21 – World Creativity And Innovation Week Ends (15-21 April)
April 22 – International Mother Earth Day
April 23 – World Book And Copyright Day
April 23 – Shakespeare Day (also known as English Language Day)
April 25 – ANZAC Day (anniversary of landings at Gallipoli in WW1)
April 25 – World Malaria Day
April 25 – DNA Day
April 26 – World Intellectual Property Day
April 27 – “Tell A Story” Day
April 28 – “Pay It Forward” Day
April 28 – World Day For Safety And Health At Work
April 29 – International Dance Day
April 30 – International Jazz Day
Taking a look at some individual countries…
In the USA…
April 2 – Pascua Florida Day (Florida)
April 3 – “Pascua Florida Day” observed (Florida)
April 6 – National Tartan Day
April 9 – Palm Sunday
April 11 – National Library Workers Day
April 13 – Maundy Thursday
April 13 – Thomas Jefferson’s Birthday
April 14 – Good Friday
April 15 – Holy Saturday
April 15 – Father Damien Day (Hawaii)
April 16 – Easter Sunday
April 16 – Emancipation Day (District of Columbia)
April 17 – Emancipation Day observed (District of Columbia),
April 17 – Patriot’s Day (Maine, Massachusetts)
April 18 – Tax Day
April 21 – San Jacinto Day (Texas)
April 22 – Oklahoma Day (Oklahoma)
April 24 – Confederate Memorial Day (Alabama, Florida)
April 24 – State Holiday (Georgia)
April 24 – State Holiday (Mississippi)
April 26 – State Holiday (Florida)
April 29 – Arbor Day (Nebraska)
Canada…
April 6 – National Tartan Day
April 9 – Vimy Ridge Day
April 9 – Palm Sunday
April 13 – Maundy Thursday
April 14 – Good Friday
April 16 – Easter Sunday
April 17 – Easter Monday (BC, NB, PE, QC, YT)
April 24 – St. George’s Day Holiday (Newfoundland and Labrador)
In the UK…
April 5 – End Of Financial Year (UK)
April 9 – Palm Sunday
April 13 – Maundy Thursday
April 14 – Good Friday
April 15 – Holy Saturday
April 16 – Easter Sunday
April 17 – Easter Monday
April 23 – St George’s Day (England)
April 23 – Shakespeare Day
April 23 – London Marathon
In Australia…
April 2 – Daylight Savings Time Ends
April 9 – Palm Sunday
April 13 – Maundy Thursday
April 14 – Good Friday,
April 16 – Easter Day (All)
April 17: Easter Monday
April 18 – Easter Tuesday (Tasmania)
April 25 – ANZAC Day
Some noteworthy anniversaries in April…
April 6 (1992) – Microsoft released the Windows 3.1 graphical operating environment (with TrueType fonts and the ability to cut and paste between applications!)
April 9 (1967) – The Boeing 737 jet airliner made its first flight. It went into service in February 1968 and became the world’s best-selling jet airliner
April 12 (1992) – Disneyland Paris opened
April 14 (1927) – The first Volvo car rolls off the production line (This is the official founding date of the company although it had existed since 1915)
April 15 (1892) – General Electric founded in the USA with the merger of Edison Electric and Thomson-Houston
Remember to keep an eye out for any local events and anniversaries.
That’s it for this month. Wishing you every success with your event-driven marketing campaigns in April 2017!