Here’s our regular look ahead at the coming month, April 2016…
…and the events, holidays and anniversaries that a smart marketer can use as the foundation for an event-driven campaign or marketing promotion.
The most prominent event of general interest this month is…
…”April Fool’s Day” (a day for practical jokes and spreading hoaxes) on the first of the month.
It’s also “Shakespeare Day” on April 23 and this year marks the 400th anniversary of the death of the great Bard. April 23 also happens to be “English Language Day” and “World Book and Copyright Day”.
Other events of note…
April 1 – April Fool’s Day!
April 2 – World Autism Awareness Day
April 2 – International Children’s Book Day (anniversary of the birth of Hans Christian Andersen in 1805)
April 2 – Great Lover’s Day (anniversary of the birth of Casanova in 1725)
April 3 – World Party Day
April 4 – Vitamin C Day (discovered in 1932)
April 5 – Lady Luck Day (honouring Fortuna, goddess of good fortune)
April 6 – International Day Of Sport For Development And Peace
April 7 – World Health Day
April 10 – International Safety Pin Day
April 11 – Pet Day
April 12 – International Day Of Human Space Flight (anniversary of the first space flight by a human, cosmonaut Yuri Gagarin, in 1961)
April 13 – Thomas Jefferson Day (anniversary of his birth in 1743)
April 13 – Scrabble Day (anniversary of the birth of the inventor of the game, Alfred Mosher Butts)
April 15 – Global Youth Service Day
April 16 – Record Store Day
April 17 – World Hemophilia Day
April 18 – Amateur Radio Day (anniversary of the founding of the International Amateur Radio Union in 1925)
April 18 – International Day For Monuments and Sites (2016 theme is the “Heritage of Sport”)
April 20 – Chinese Language Day
April 21 – World Creativity And Innovation Day
April 22 – International Mother Earth Day
April 23 – World Book And Copyright Day
April 23 – Shakespeare Day (also known as English Language Day)
April 25 – ANZAC Day (anniversary of landings at Gallipoli in WW1)
April 25 – World Malaria Day
April 25 – DNA Day
April 26 – World Intellectual Property Day
April 27 – “Tell A Story” Day
April 28 – “Pay It Forward” Day
April 28 – World Day For Safety And Health At Work
April 29 – International Dance Day
April 30 – International Jazz Day
In the USA…
April 1 – “Pascua Florida Day” observed (Florida)
April 2 – Pascua Florida Day (Florida)
April 6 – National Tartan Day
April 13 – Thomas Jefferson’s Birthday
April 15 – Father Damien Day (Hawaii)
April 15 – “Emancipation Day” observed (District of Columbia)
April 16 – Emancipation Day (District of Columbia)
April 18 – Tax Day
April 18 – Patriot’s Day (Maine, Massachusetts)
April 21 – San Jacinto Day (Texas)
April 22 – Oklahoma Day (Oklahoma)
April 25 – Confederate Memorial Day (Alabama, Florida)
April 25–26 – State Holiday (Georgia)
April 25 – State Holiday (Mississippi)
April 29 – Arbor Day (Nebraska)
Canada…
April 6 – National Tartan Day
April 9 – Vimy Ridge Day
April 25 – St. George’s Day Holiday (Newfoundland and Labrador)
In the UK…
April 5 – End Of Financial Year (UK)
April 23 – St George’s Day (England)
April 23 – Shakespeare Day
April 24 – London Marathon
In Australia…
April 3 – Daylight Savings Time Ends
April 25 – ANZAC Day (100th Anniversary)
Some noteworthy anniversaries in April…
April 1 (1891) – the Wrigley Company was founded in Chicago, USA
April 1 (1976) – Apple Computer was founded in California
April 7 (1891) – Death of P.T.Barnum, the great American showman and circus impresario
April 10 (1916) – Professional Golfers’ Association of America founded
April 19 (1951) – the first Miss World Beauty Contest held in London
April 20 (1841) – Edgar Allen Poe’s “The Murders In The Rue Morgue” (generally considered to be the first modern detective story) first published in Graham’s Magazine in the USA
April 21 (1816) – Birth of Charlotte Bronte, British novelist best known for her book Jane Eyre
April 21 (1925) – Birth of Queen Elizabeth II
April 23 (1616) – Death of William Shakespeare
Remember to keep an eye out for any local events and anniversaries.
That’s it for this month. Feel free to leave a comment with any other suggestions for events that can be used to build a promotion around.