Tomorrow is Good Friday and marks the start of the Easter long weekend holiday. A happy and peaceful Easter to everyone.
Easter is one of the big holidays of the year and brings forth a wave of promotions and holiday-themed events second only to Christmas. The most obvious signs of that are Easter Eggs and other chocolate indulgences. I mentioned the very delicious Haigh’s Chocolates before. Needless to say, they have a full range of Easter Eggs and other related items! I was astonished on Tuesday when I passed by their shop in Sydney that mid-afternoon the shop was full with a long queue of people waiting to pay for their purchases!
Hot Cross Buns are the other big Easter food item, at least in Sydney. I was chatting with the manager of a “Baker’s Delight” store and she told me that today (the Thursday before Easter) is their biggest day of the year, even busier than Christmas. Thinking about it, I’m not surprised. There’s a frenzy of buying Hot Cross Buns, even places that don’t normally carry such items seem to have them! They come in 6-packs, 2 packs and different varities (I can highly recommend the “Baker’s Delight” chocolate chip version!). Not surprisingly, “Krispy Kreme” have their own special Easter versions I noticed the other day when passing by.
It’s a bit of a tradition on this Thursday to have Hot Cross Buns with “Morning Tea”. Many companies buy in Hot Cross Buns for staff today.
So what’s the lesson for marketers and copywriters? Well, events and holidays give you a “reason why” to have a promotion if you can legitimately tie in your product or service with the event. There are plenty of events throughout the year (St. Patrick’s day recently, for example) so map out a marketing calendar now and start planning.
In the meantime, once again “Happy Easter” to you and your family.