Once again Halloween draws near…
…that time of year when the veil between our world and the world beyond draws back a little.
Strange events, ghostly figures and…disturbances…are in evidence.
Nightmares may disturb the sleep of many…including mainstream marketers!
Some of these are recurring nightmares…for example, knowing that 50% (if not more) of advertising is wasted…
…but not knowing which 50%!
Of course, those business owners wise enough to use direct response marketing and advertising will NOT be plagued by such nightmares…
…because they will be able to track their results and account for every penny they invest in their marketing.
Sadly, they are in the minority who heeded these…
“Marketing Warnings From Beyond The Grave”.
At a time of strange events, perhaps none is so strange as…
…that the marketing knowledge acquired painstakingly by pioneers like Claude Hopkins has been forgotten.
In his classic book “Scientific Advertising”, Hopkins set out what can be regarded as a manifesto for effective advertising and marketing. Based on his own experience working on campaigns for many clients, Hopkins believed that he had identified the fundamental principles to success in advertising and marketing. In his own words…
“The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood.
The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic law.
Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures.”
I think it’s fair to say that Claude would be disappointed, to say the least, that his ideas and principles…his scientific methods…have been largely forgotten in today’s mainstream advertising and marketing world.
He would probably be HORRIFIED at the vast amounts of money spent on advertising with absolutely no effort to track and record the results! The result is that all too many businesses are trapped in the recurring nightmare of knowing that much of the money they are spending on advertising is wasted…
…and yet they don’t know which part. Even worse, they feel they have to continue with such wasteful advertising…because that’s the “conventional wisdom” and they don’t know there is a better way.
Fortunately, there is a better way…the path of direct response marketing and advertising.
If you haven’t already read “Scientific Advertising” then you can save yourself from the horrors of money BLEEDING out of your bank account because of ads and marketing that doesn’t work…
…by simply reading my introduction to Claude’s strategies and techniques in…
Halloween is a time when the spirit world is reckoned to draw closer to our reality. But you don’t have to believe in ghosts to hear the words of the great Claude Hopkins from beyond the grave…it’s all in “Scientific Advertising”.