If you’ve ever wondered something like “How on earth does Dan Kennedy and people like him get so much done?” you’ll find the answer in this book…
In his usual no-nonsense style Dan sets out his approach to turning the time you have into the money that you want. That’s probably the key difference between this book and the thousands of others out there on “time management”. Dan’s not interested in simply managing his time he wants it invested to produce the maximum amount of MONEY.
Put another way, this book can drastically re-engineer your entire relationship with time. If applied faithfully, this approach will help you achieve a personal productivity higher than anything you’ve known before…
…and make a TON of money (if that’s what you want).
Probably the most important idea in the book…
…is to come up with a hard $ number for each productive working hour you have (and that’s probably NOT 8 hours a day)…and then ruthlessly assess whether a particular activity is worth that much to you. So, for a million dollars a year, the number is $1,704.55 using Dan’s formula.
Dan also tackles the various “Time Vampires” that can drain away your productive time and presents ten Time Management Techniques that are actually worthwhile. Along the way Dan spells out more about his productivity philosophy and gives a pretty full description of exactly how he puts it into practice.
Dan also touches on a number of bigger-picture, what might be called “strategic” issues. The reality is that most time management techniques are really just tactical approaches, a little like trying to fix a marketing problem by making a few cosmetic “tweaks” to the copy. Don’t get me wrong, sometimes small changes can make a significant difference. However, all too often people focus on symptoms of a problem rather than the underlying causes.
So, one of the most interesting chapters in the book is titled “Reasons Why A Year Passes And No Meaningful Progress Is Made”. It might make uncomfortable reading for many people but Dan isn’t known as the “Professor Of Harsh Reality” for nothing.
The book is “all Dan”, with no guest chapters or “filler”. The usual no-nonsense style makes it an entertaining read. Even if you don’t fully subscribe to the Kennedy, admittedly hard-core, approach, implementing even a handful of these ideas will handsomely repay the investment in reading the book.