I find email marketing and copywriting a topic where there is often contradictory advice.
Some of that, I suggest, is because there are different ways to be “right”.
And what works is often dependent on the particular situation and the relationship between the source and the list.
For example…
…the great Frank Kern can send emails that work brilliantly for him…
…but that would bomb for anyone else.
With that said, there are certain core principles to keep in mind and master copywriter and marketer Daniel Levis has an excellent post…
“Do You Make These Common Email Marketing Mistakes?”
…over at the “Makepeace Total Package”.
There are four big mistakes, any one of which can depress response big time.
So next time you’re writing an email, keep in mind Daniel’s comments about…
…the “From” line…
…the “Subject” line…
…formatting…
…and consideration for your audience.