Three posts from the last week from copywriting (OK, one of them this week is strictly “marketing”) blogs you may have missed.
Something of a “marketing mindset” theme this week, certainly in the Frank Kern and Clayton Makepeace articles…
Here they are…
Frank Kern on “The Two Magic Powers”. Remarkable lessons from the life of a lady named C.J. Walker
Some thoughts on lessons learned over a long copywriting career in “The Moral Of My Story” from Clayton Makepeace
Also from “The Total Package” site, a post from Daniel Levis “Indefatigability: Your Greatest Weapon On The Battlefield Of Higher Response…” It covers some thoughts from legendary copywriter Gene Schwartz, the biggest asset a copywriter can possess and ties in with my recent post “Key Question To Answer”.
Read and enjoy!
