As “Taken” is one of my favourite movies of the last couple of years…
…”Unknown” featuring Liam Neeson in an action-hero role was guaranteed to grab my attention!
Here’s the trailer…
Let’s see how it stacks up against our trailer effectiveness criteria…
A – Attention
Note the device of using the airplane to start the trailer. There’s something about aircraft (or large ships, as another example) that attracts attention. Also, it sets up the idea that we’re going on a journey. From there, after a slightly slow section it’s POW!…
…and into the car crash. OK start.
Score – 2.0
I – Interest
This is where the trailer really starts to pick up speed. Sure, the “amnesia plot” is hardly new, but it’s a great plot device and there’s an added twist here where people who should know out here deny all knowledge of him. Why?
Plus, the idea of suddenly losing your identity and being cast adrift in the world without any of the things that you take for granted as defining you…
…well that touches a chord of anxiety for most of us. Good job in this section.
Score – 2.5
D – Desire
Develops the plot further PLUS taps into CURIOSITY in a big way. It’s funny, even though we can pretty much map out the likely course of the plot, we still don’t know EXACTLY what’s going to happen.
PLUS…the killer line “I didn’t forget everything”…
…setting up big Liam going on the rampage!
Score – 2.5
Bonus Mark – 1.0
Even though I’m biased in favour of the movie, I do think the trailer does a great job using the curiosity angle. Definitely a “Must See” for me.
Total – 8.0
That’s my 2 cents. Feel free to leave a comment!