Been a while since I posted a “Marketing And Movie Trailers”. Is it me or has there been a lack of interesting movies so far this year?
Anyway, saw “Toy Story 3” recently and LOVED it.
Without further ado, here’s the trailer…
OK, so how does it score on our usual scoring system?
A – Attention
Quickly sets the scene. Interesting reference to previous Pixar hits (“Finding Nemo” etc). Guess that’s there to build credibility and “authority” but I would guess most of the prospective audience already know about the Toy Story series. Doesn’t hurt to remind people about more recent hits, though.
Not a great opening, in my opinion. Mildly interesting, rather than arresting.
Score – 1.5
I – Interest
OK, this is where the trailer picks up. With the background set up, we discover that the toys are going on a “journey”, one of those classic story themes. Of course, there are lots of “New” things to discover! New places, a new situation and…lots of new toys!
Does a good job in this section…
Score – 2
D – Desire
Here’s where the trailer falls a little flat, in my view. Sets out the fairly predictable story and fails to really build up any real curiosity. Sure, looks like there are going to be some “adventures” on the way home for the toys, but the trailer fails to create any sense of drama.
In the end the trailer script is leaning heavily on the assumption that the viewer knows and cares about the Toy Story characters and will want to see what happens in the latest adventure.
Score – 1.5
Overall, a pretty average effort.
Bonus Mark – 0.
Total – 5
So, a poor trailer but a GREAT movie.
The movie has done well at the box office and received good reviews, so they obviously didn’t need a great trailer this time around.
If you’ve read any reviews you’ll know there’s a real emotional punch at the end…
…and yes, this particular “grown man” did cry!