Well “Howdy” and a warm welcome to my blog here at “Maximum Results Copywriting”. My name is Kevin Francis and I’m a freelance, full-time copywriter and cash flow strategist.
So, what’s this blog about, why should you bother reading it and why should you pay any attention to what I have to say?
Good questions! Glad you asked. Allow me to explain…
Firstly, the title of the blog and the tagline pretty much says it all. This blog is all about providing tips and advice on how to get better results from your marketing. Basically, how to get more clients, more sales and end up with more cash in your pocket.
If you’re a business owner, this will be all about how to make your marketing more effective.
If you’re a fellow copywriter, hopefully what I share here will make your copy more effective. I’ll occasionally talk about “Copy Stuff” and the business of copywriting but mainly this will be about stuff that works in the real world to produce more sales and bigger bank accounts.
Warning!!! I will occasionally mention products and resources that I think are worthwhile. And yes, I may receive an affiliate commission from such products.
Finally, why listen to me? Well, I’m a working copywriter, “in the trenches”, working with a range of clients in the real world. In other words, what I’m going to talk about will not simply be theory but tips, techniques and strategies that I’ve applied in practice.
Don’t get me wrong. I have a very extensive education in Direct Response Marketing. I’ve trained with the best, people like David Garfinkel, Michel Fortin, John Carlton, Peter Stone and Pete Godfrey. (I’ve even got an MBA from one of the top schools in the UK! Fortunately, that hasn’t held me back!) I must have spent well over $50,000 on my copywriting and marketing education (probably closer to $100,000 if I really added it all up). You get the benefit of all that (without the time and expense it cost me).
But, as I said, this is about what’s working now, in the real world. Plus, I think I have my own unique take on things so I hope this blog will be entertaining and provocative as well as useful for you.
First lesson, while I think about it.
“You don’t have to get it right. You do have to get it going.”
These words of wisdom from success coach Mike Litman are well worth keeping in mind. I originally had this blog up back in July (2007). It’s only today that I’ve got round to putting up this first post. I’ve been dithering and thinking “Oh, I need to get this organised etc etc before I can start”. No! Get going. You can always improve things later.
That’s it for today. Next post will be “Marketing Lessons From Starbucks”.
Have a great day!