…but survives! Read all about it!
Headlines are one of the most important elements of any piece of copywriting or advertising.
Their purpose is, of course, to catch the attention of the prospect and get them to start reading the ad.
So you can never spend too much time honing your headline skills…
…and one way to do that is to look out for arresting headlines in popular media.
Back to the meteorite story. In today’s UK “Daily Telegraph”…
…“14-year old hit by 30,000 mph space meteorite”…
Shades of the “Boy eats own head” and “Preacher explodes on pulpit” examples often quoted by master copywriter John Carlton.
So, what happened and how did the teenager survive?
Read all about it right here.