Gary Halbert On Essential Copywriting Books

Seems like aeons ago, I wrote a couple of posts “Copywriting Books That Shaped The Business – Take 1” and “Copywriting Books That Shaped The Business – Take 2” where top copywriters shared their thoughts about which are the most influential books on copywriting.

While adding to my already vast collection of copywriting resources, I came across a couple of classic posts from the “Gary Halbert Letter” with some invaluable advice for new copywriters and marketers.

First up, before anything else, read “Scientific Advertising” by the great Claude Hopkins.

After that, devour the following books…

1. The Robert Collier Letter Book – by Robert Collier

2.  The First Hundred Million – by E. Haldeman-Julius

3. Breakthrough Advertising – by Eugene Schwartz

4. How To Write A Good Advertisement – by Vic Schwab

5. 7 Steps To Freedom – by Ben Suarez

6. My Life In Advertising – by Claude Hopkins

…and, of course, everything from the great Gary Halbert you can get your hands on.

Timeless wisdom from one of the greats.