Been a while since I posted a “Copywriting Note”. But I recently came across something that will give you a profound insight into what you need to do to achieve big success in copywriting, marketing…
…or just about anything, in fact.
It’s from copywriting giant David Garfinkel…
…and it’s a post he wrote over at John Carlton’s blog.
The post itself is titled “The Big Lie”…
…but the subtitle…
…”Want To Know The Dark Secrets Behind Monster Success? It’s Not Pretty”…
…gives a better idea of what it’s all about.
In a nutshell…
…based on his own experience, working with many highly successful people and research by Geoff Colvin (author of “Talent Is Overrated”), David explores…
“What’s the formula for monster success?”
Now, unstated in the blog post is this premise…
“That some people are entitled to, or destined for, greatness, by virtue
of this, that or the other thing (fortunate birth, practice of an esoteric
ritual, etc.) — rather than, there is a predictable, documented, reproducible
replicable series of actions and application of concepts that leads to greatness.”
David kindly shared that with me when I swapped emails with him about the article.
So, what’s the answer?
Well, you can discover the answer for yourself, right here…