Very sad to hear that copywriting giant Clayton Makepeace passed away yesterday (25 March 2020) as a result of an unknown virus.
Clayton was one of the giants of the modern day direct marketing business. For a while, he was very active in the teaching of direct response marketing and copywriting. The “Makepeace Total Package” site provided a wealth of information and his various books and programs on copywriting are real treasures. While I never met Clayton, I have quite a number of his programs and have found them invaluable.
A while back I published a number of interviews that Clayton conducted with other copywriters and they proved to be very popular with readers. So as a modest tribute to a great copywriter…and a great individual…here are the links to a fascinating conversation between Clayton and one of the other all-time greats…Gary Bencivenga…
Copywriting Notes – Makepeace and Bencivenga Part 1
Copywriting Notes – Makepeace and Bencivenga Part 2
Copywriting Notes – Makepeace and Bencivenga Part 3
Copywriting Notes – Makepeace and Bencivenga Part 4