Wonderful cartoon from the great Tom Fishburne…
…neatly sums up one of the most common (and most damaging) mistakes made by amateur and rookie copywriters.
Come to think of it, a lot of people who should know better get caught up in this.
Always remember, it’s NOT about you and your product or service.
It’s always about the prospective customer.
Never, ever, forget that.
More from Tom Fishburne about “how brands talk”.
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