…to be more successful.
While researching a current project today, I dug out an old set of Jay Abraham CDs.
These are the recordings of a seminar Jay held back in 2002.
One of the speakers was Brian Tracy, someone I have a lot of time for.
Brian was speaking about entrepreneurship and success and one thing he said really stood out.
Successful people spend most of their time…
1. Thinking about what they want; and
2. HOW to get it
In the world of personal development and success literature, you hear a lot about the first part of that formula.
If you were to believe what’s in “The Secret” for example, all you need to do is think about what you want and it will magically appear!
(That’s not the full story, of course.)
But the second part of that simple “formula” is rarely mentioned.
And yet it’s vital to success.
So, you may like to use that simple question both for your personal success…
(How can I make the money I want from my copywriting business?)
…and for the success of your clients.
(How can I make this project a massive success?)
I’ve mentioned before that ace copywriters Clayton Makepeace and Gary Bencivenga both start off a project by visualizing a successful outcome and, in effect, asking themselves this simple question.
If these giants think it’s worth doing, then that’s good enough for me!