Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
…from Billy Mays.
After yesterday’s post, I couldn’t resist putting up one of Billy’s “Mighty Putty” infomercials.
Love the part with the truck! Who wouldn’t want some of this stuff!
My only slight quibble with this is that the offer is a little ordinary…great value for sure, but ordinary.
Sad…shocked really…to hear the news of the death of Billy Mays on June 28.
I confess that living in Australia and not watching a great deal of TV, I was not familiar with Billy and his ads until recently.
When I started to look more closely at marketing with video, the name Billy Mays came up as a master of the modern infomercial…
…especially the shorter variety that last only a couple of minutes.
And that makes his work perfect for us to get some pointers we can use in our own marketing videos.
Went to see the “Terminator Salvation” movie the other day…
…so I’ll take the opportunity to make a few comments about the movie and also continue the series of taking a look at the trailer to see if we can get some tips for marketing videos.
What I’m going to do when looking at trailers in future is use the framework of a truncated “A-I-D-A” formula…