Not just another great cartoon from Tom Fishburne…
…but a very interesting case study in the successful use of social media and viral marketing.
Read the whole thing at…
It concerns the most mundane of products…
So…You Can’t Write A Long Copy Salesletter…
…but you’re going to create a killer video!
Or…
“A simple letter is beyond you…but a Hollywood blockbuster…no problem!”
OK. Get the picture.
Look, the above comments (hopefully) don’t apply to you.
But I’m going to go on a mini-rant about something that is annoying me at the moment.
Bear with me because what I have to say may well save you a lot of time and frustration and money too.
There’s a somewhat dangerous (in my view) idea going around in marketing circles…
Video – Political Ad With Some Copywriting Points To Note
Some useful copywriting points to note in a video that’s been causing something of a stir with comments like “Has Alabama’s Dale Peterson created the best political ad ever?”
Here’s the video…
Here are a couple of the points that struck me…
Requiem For A Pitchman – Billy Mays Marketing Magic
Over at Clayton Makepeace’s blog, there is a special guest post from marketing maven Rich Schefren.
It’s all about TV pitchman Billy Mays and the marketing lessons to be learned from his work.
In a nutshell…
“…Billy knew how to do something that very few marketers realize is even possible. He knew how to create and stir up demand for a product in less than two minutes.”
“That’s right, in less than 120 seconds he was bale to introduce you to a product, get you to want it badly enough, and then get you to pick up the phone and crack open your wallet to order it. And once again – all in the span of two minutes.”
Now, for marketers and copywriters, this is going to be an increasingly important skill.
Book Marketing With Video – Killing Rommel
Here’s something a little different from the usual marketing video clips that we’ve been looking at.
It’s from one of my favourite authors, Steven Pressfield.
His best known book is probably “Gates Of Fire”, a retelling of the epic battle between the Greeks (mainly Spartans) and the Persians at Thermopylae in 480 B.C.
Steven’s latest book is “Killing Rommel” a novel set against the back drop of the war in North Africa in 1942-43.
Now, if you like historical drama I think you’ll love this book. I got it a few weeks ago and couldn’t put it down. Wonderful book with a surprising twist at the end. Can’t rate it too highly.
But that’s not the main point of this post.