Happy New Year!
May I wish you, your family, friends and associates a very happy and prosperous 2009!
Prosperous? Of course.
Look, there’s no doubt that economic conditions will be challenging.
But that doesn’t mean that you can’t prosper…
Copywriting Notes – Makepeace And Bencivenga Part 5
Today we have part 5 of the Clayton Makepeace and Gary Bencivenga interview about the art and craft of copywriting as well as the life of a top copywriter.
When I originally read this interview, this was the section where I really went “Wow!” and sat up and took even closer notice than before.
You see, Gary and Clayton started talking about the mindset of a successful copywriter and in particular how both of them are fans of “Psycho-Cybernetics”, the great personal development classic by Maxwell Maltz.
If you’re looking for the “missing link” to your success as a copywriter, this section of the interview may well provide some valuable signposts.
Here’s Gary… [Read more…]
A Tip For Copywriters To Boost…
…both your bank balance and something MUCH more important.
Lawrence Bernstein over at his “Info Marketing Blog” has a suggestion that may strike you as being crazy…
…but that I can vouch from personal experience will work for you.
It’s quite simply…
Copywriting Great Gary Halbert On Mindset
While I was checking out the new series of “Boron Letters 2.0” last week, I noticed another article in the Gary Halbert Newsletter archives titled “Mindset”.
This looks like it might be a draft “from the archives” because Gary’s son Bond has added some notes.
It contains a typical Halbert story with a message…
Copywriting Notes – A Tip From Pulp Fiction
One copywriting blog I love to read is Ben Settle’s “Copywriting Grab Bag”.
Might have something to do with Ben and I sharing a love of movies and drawing out copywriting and marketing lessons from them.
He has a great post up called “Pulp Fiction’s Secret Marketing Lesson”.
In the post he gives you a big tip about how to make your services as a copywriter more valuable…