Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
Great series of posts recently by Randy Gage on the topic of HEALTH…
…that will be of particular interest to copywriters and marketers.
Of course, good health is important for everyone…
…but for independent entrepreneur types like us, it’s especially so.
There are 7 posts in the series…
Public service announcement time.
No doubt you’ve been following events in Japan and are as horrified as I am at the scale of the destruction.
Here in Australia (and NZ) we’ve had our fair share of natural disasters this year…
…but they’re dwarfed by the devastation in Japan.
Here’s a way you can help to bring prosperity back to Japan…
…AND do yourself a BIG FAVOUR at the same time.
…and marketers…in fact, pretty much anyone!
Let’s face it, copywriting and creating effective direct response marketing campaigns can be mentally gruelling at times.
So, I was most interested in a recent article in the Australian edition of “Men’s Health” with the title…
“Choosing Sides – Harness the hidden power of your brain’s separate hemispheres to supercharge your daily performance”
You’re probably aware that your brain is, broadly speaking, divided into two hemispheres.
The left hemisphere controls functions such as language, analysis, logic and method.
The right hemisphere controls calculation, lateral thinking and sensory input.
The article details 6 exercises to boost mental performance, 3 for each hemisphere.
Here they are along with my suggestions as to how hard-pressed copywriters and marketers might use them…
…and marketers especially.
Seems to be a thought on a few people’s mind lately.
We’ve had Lawrence Bernstein telling us to “Beware Of Shiny Objects”…
…and my good mate copywriter Pete Godfrey is forever reminding his readers about this trap.
(By the way, Pete’s recently relaunched his “Emotional Ad Writing & Marketing Letter” with a killer introductory bonus…well worth checking out here.)
So when I saw this new cartoon from Tom Fishburne…
… I couldn’t resist posting it!
So, what exactly is a “Shiny Object”?
Well…
“We cannot solve our problems with the same thinking we used when we created them”
– Albert Einstein
…or, wherever you are in life at the moment, your best thinking got you there.
Why the quote? Well kind of sums up the message of the main speaker at the afternoon session of the Crocodile Marketing conference, Pat Mesiti.
Now, like many people who teach about success and prosperity, Pat has attracted his fair share of controversy, critics and detractors.
However, I’ve now seen Pat speak twice and he’s someone well worth listening to, in my opinion.
His message isn’t new. The idea that how we think determines the results we get in life is almost conventional wisdom in the world of personal development.
But Pat has a unique and very dynamic way of getting his point across.
And his key points…