A while back I mentioned an interesting report called “The Secrets Of A 10% Conversion Rate” recommended by master copywriter Michel Fortin. I promised a review and (finally!) here it is.
This may sound arrogant of me, but sometimes when you get a new course or book it’s main value is confirming that you already knew the contents! As an aside, most of us have an almost unlimited hunger for new information and a need to know if there’s some “secret” out there that we don’t know about yet. Of course, as copywriters we do play on this emotion at times, so I guess I shouldn’t complain too much here!
So when we read a “new” course or book and discover that we did already know the content, then there is indeed some value. It confirms we’re not “missing out” on something that we need to know. Make sense?
Now, there are a few things in “The Secrets Of A 10% Conversion Rate” that I didn’t know about and that will be very useful to me. However, most of what’s in the report is material that any serious marketer and copywriter should already know. However, there is value in being reminded of these things PLUS I may know something but am I actually putting it into practice? All too often I’m guilty of not doing things I should be doing.
Also, I think there’s great value in hearing from people out in the field about what’s really working for them.
Having said that, here are 3 things I liked about this report…