Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
Back to the 1970s or is it the 1930s?
I’ve refrained from commenting too much about the chaos and mayhem sweeping the financial markets in recent months.
Not because I haven’t been aware of what’s been going on and it’s significance. After all, I worked in banking for over 20 years and I’m an avid student of financial markets and business history.
Been doing a fair amount of work marketing seminars and similar events lately.
So my eye was drawn to this item about an event marketing disaster (“You’re Fired! Trump Lands Aussie In $2.5m Hole”).
In brief, a local promoter hired Donald Trump to come to Australia for a speaking tour and his company has now gone under with debts of $2.5m after failing to sell enough tickets.
Number of lessons to be learned from this fiasco…
…is coming up real soon!
I must confess to being remiss in bringing this to your attention but I have been flat out recently (hence the lack of posts as well..sorry!)
Anyway, Pete’s third (and final) “Master Class” is fast approaching. It’s on Friday Oct 31, Saturday Nov 1 and Sunday Nov 2 at the Hilton in Brisbane.
…and marketers at Lawrence Bernstein’s “Info Marketing Blog”.
I’ve sung the praises of Lawrence’s blog before.
What he’s been doing lately is link in some classic direct response ads to the dramatic events unfolding in the financial and political arenas.
Here’s my somewhat belated review of Ben Settle’s “The Copywriting Grab Bag” (I’ve been busy over the last week, what can I say?).
More of a monster special report rather than a simple book, what you get for your money is…