Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
Just received the February edition of Pete Godfrey’s “Emotional Ad Writing & Marketing Letter”.
In the “Marketing Savvy Department” Pete makes this observation…
“To build a solid relationship with your customers you need to stay in contact on a regular basis.”
Now, of course, you need a reason to contact your clients, otherwise…
With chapter 21, titled “Good Business”, we’ve come to the end of “Scientific Advertising” by copywriting and marketing pioneer Claude Hopkins.
As you might expect, this chapter is something of a recap and restatement of Hopkins’ prime idea.
That is…
Time for this month’s look ahead to noteworthy events in March that could provide focus for a marketing promotion or campaign.
March is a relatively thin month…
…but St Patrick’s Day (March 17) provides a potential opportunity.
Slightly more off beat, the Spring Equinox (in the Northern Hemisphere) or Autumn Equinox (Southern Hemisphere) is on March 20/21, depending on location.
In the UK it’s Mother’s Day on March 22.
Coming up in April is Easter which is a “biggie”, so worth planning ahead for that.
And this month, of course, we have Valentine’s Day this Saturday.
As always, if I missed something noteworthy, please feel free to post a comment.
Just finished reading the newish book from Harry Dent…
…”The Great Depression Ahead”…
…and it’s a book well worth reading for any marketer or copywriter.
I can sense a couple of “objections” forming in the minds of some readers!
Firstly…
I find email marketing and copywriting a topic where there is often contradictory advice.
Some of that, I suggest, is because there are different ways to be “right”.
And what works is often dependent on the particular situation and the relationship between the source and the list.
For example…