It’s that time of the month again where we take a look at coming events in May that can provide the focus for a promotion or marketing campaign to give your business a cash boost.
Before I get to that…
Are You Missing Out On This Source of Business?
Recently came across some fascinating statistics about a potential source of business that you may be overlooking among all the hooplah of “social marketing” and the latest internet craze.
It was the statistics of the astonishing “reach” achieved that caught my attention…
Marketing Lesson From World’s Greatest Swindler…
I’ve been following the case of convicted swindler Bernie Madoff with some interest.
The amounts involved are quite mind-boggling…
…he’s reckoned to have defrauded his victims of over US$65 BILLION (around A$100 billion!).
Now, many (if not all) great swindles rely on a shrewd understanding of human nature…
…and so can provide marketers with some useful insights.
In the case of Bernie Madoff, what caught my eye was…
Still Seeing This Email Marketing Blunder…
Posted recently about the importance of the “From” line in your emails…
…and how people I would have expected to know better were making a BIG mistake.
The blunder I was seeing…
Image Advertising And Branding Unlikely To Produce Results…
…in this marketing case study.
Just back from a trip to the UK and came across a case that provides a useful example of the limitations of conventional “Image Advertising” and brand building…
…even when you have a great product.
On my trips back to the UK I usually hire a car, typically from Avis.
In the past, it’s been a Ford or a Peugeot but this time…
…my heart sank when I saw the car.