Marketing – Page 81

Marketing Lessons From The Demise Of General Motors

You’re most probably aware that on June 1, General Motors filed for Chapter 11 protection from creditors, triggering “the biggest industrial bankruptcy in history”.

(There’s a good briefing in “The Economist” – “The Bankruptcy Of General Motors”.)

Hard to believe now, but GM was once seen as a paragon of managerial and business excellence.

Alfred Sloan’s “My Years With General Motors” is rightly seen a classic business book.

The marketing lessons it contains were reviewed by Jack Trout in chapter 2 of his book “Big Brands, Big Trouble”…

…and many of GM’s problems were the result of forgetting what had made them successful in the first place.

It’s a fascinating story…

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Urgent! Facebook Marketing Land Rush…

Hey…I know I don’t comment too much about social marketing…

…but there’s something happening that you need to know about.

As at Midnight Eastern Time (US time, that is) on June 12, Facebook are going to let you use a proper name to identify your home or profile page.

So instead of something weird and hard to remember, you can have…

http://www.Facebook.com/YourName

So, of course, you can use your own name or your business name.

BUT…in this virtual “land grab” it’s first come, first served.

So, if you haven’t already done so…

…might be a good idea to head on over to Facebook at…

http://www.facebook.com/username

…and “claim” your name or your business name.

UPDATE:

And this sort of thing is what you want to avoid with your name or business…

“Cybersquatters Move In On Facebook”

“Thousands of people have registered the names of celebrities, well-known companies, the royal family and politicians on the social networking website Facebook.”

Looking Ahead – Marketing Calendar July 2009

Time to look ahead to July at events and holidays that can be used to build a marketing promotion around.

From now on, I’ll have two parts to these posts. The first will look specifically at Australia. The second will be primarily North America with some other major events included if they broadly of interest.

July is a month where calendar linked events are thin on the ground in Australia…

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Doors Are Open For Pete Godfrey’s…

pete-godfrey-master-class-home-study-course …”Master Class Home Study Course”.

Er, now that Pete’s program for direct response copywriters and marketers is available and I’ve seen what he’s giving you…

…I confess to a slight reluctance to steer you over there.

From a completely selfish perspective, I’d really prefer that this sort of information is not widely available.

[Read more…]

Marketing Today – Twitter Part 3

I mentioned at the beginning of this exploration of marketing with Twitter that there are some quick and easy things you can do if you have a blog to tap into the “Twitter-sphere”.

First one I’m going to mention is really simple…

…and you don’t even have to be a Twitter user yourself. How cool is that!

It’s called…

[Read more…]

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