Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
A Direct Response Copywriter talking about “Brand Archetypes”? Surely not!
Bear with me for a moment as you cast your eye over this great cartoon from Tom Fishburne…
One of the principles of classic direct response marketing and copywriting is to inject some personality into marketing messages. Classic copy is written as a personal message and in a conversational style, rather than in bland, anonymous “corporate speak”.
As winter draws to a close here in Australia, not too much on the calendar.
There’s a bank holiday in NSW and Show Day up in Queensland.
September 1 is the “official” start to spring, so you could do some of the preparation work and “pre-launch” ahead of a seasonal promotion.
It’s summer in the northern hemisphere, of course, and a distinct lack of “official” holidays.
So, we fall back on some of the more offbeat occasions such as…
Reader’s Digest Australia has just released it’s annual survey of “Australia’s Most Trusted Brands” (details here).
“Band-Aid” launched in 1920, was voted “Australia’s No. 1 Most Trusted Brand” (followed by Cadbury, Panadol, Sony and Colgate).
There are 22 categories in all. Here are 5 of them…
Airlines – Qantas
Banks – ING Direct
Cars – Toyota
Telecoms – Vodafone
Whitegoods – Fisher & Paykel / Westinghouse (Joint Winners)
There’s also a sub category for the “Most Trusted Vacuum Cleaner Brand” that goes to Dyson.
Looking at the results, couple of thoughts come to mind…
Don’t often comment about the mainstream corporate world…
…but last week saw the surprise announcement that Sir Terry Leahy would step down as the chief executive of Tesco next March.
I’ve made no secret of my admiration for Sir Terry and Tesco’s in previous posts.
By any standards, Sir Terry’s tenure has been an outstanding success as detailed in these articles…
Terry Leahy always been first and foremost a marketer. The lessons to be taken from his success…
July is a pretty lean month in Australia, as far as major events go.
It’s the beginning of the new financial year and it’s mid winter.
Outside of Australia…
It’s “Canada Day” on July 1.
In the USA, its Independence Day on July 4, of course.
Other events…
July 3 – International Day Of Cooperatives
July 11 – World Population Day
July 14 – Bastille Day (France)
Looking through the Blue Mountain website (www.BlueMountain.com) seems to be very much a “food” theme this month. As well as it being “Hot Dog Month” we have…