Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
This week saw the “Melbourne Cup” horse race here in Australia.
(No luck for me in picking the winner, I’m afraid!)
It’s a big event and known as “The Race That Stops A Nation”.
Even though it’s an official holiday only in Melbourne…
…it might as well be a national holiday for all the work that gets done in the afternoon!
Not only is it a big sporting event…
…but it’s also a big marketing opportunity.
Business analyst IBIS World reported…
As a follow up to the regular “Looking Ahead – Marketing Calendar” feature, here’s a special guest post from Troy White from “The Total Package”.
Some great marketing tips that can be applied for other seasonal events, not just Christmas.
Over to Troy and his “Holiday Promotions Ideas You Can Take To The Bank”…
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Time to look ahead to November at events that can be used to base a marketing promotion or campaign around.
Before that, the big event looming on the marketing calendar is, of course, Christmas and New Year. Well worth getting organised if you haven’t already done so. The big retailers have had Christmas merchandise on the shelves for some time already.
Back to November…
I recently enthused about the “Compare the Meerkat” campaign for the UK insurance site “Comparethe market.com” (in the post “Emotional Direct Response Meerkating?!?”).
But are there dangers in an off-beat, somewhat zany campaign like this? I’ll consider this in a moment, but first another of the brilliant ads in the series…
Wonderful!
But are there pitfalls? Here are 4 potential problems…
Interbrand have just released their annual review where they assign a “Brand Value” to the world’s leading brand names.
Here’s the Top 10 for 2010…
1. (1) Coca Cola
2. (2) IBM
3. (3) Microsoft
4. (7) Google
5. (4) GE (General Electric)
6. (6) McDonalds
7. (9) Intel
8. (5) Nokia
9. (10) Disney
10. (11) HP (Hewlett Packard)
The figures in brackets are the 2009 rankings.
No change to the top 3 and interesting to note the number of technology companies that rank highly.
You can get the full report at “Best Global Brands 2010”.