Welcome to this month’s “Looking Ahead” feature for September 2022…

…where we take a look at the events, occasions, anniversaries and holidays that we can use as the foundation for event-driven marketing promotions in the coming month.

It’s a time of a change of seasons. The September Equinox falls on September 23 at 01.03 UT (that’s 02.03 UK BST time…check for your particular location).

It’s Autumn in the north and Spring in the south…

…and these can be used as broad themes for a promotion.

Tied in with these, in the northern hemisphere it’s normally “Back to School” or “Back to Work” and the start of the run-in to the end of the year. In the current emergency situation, those ideas might need to be modified.

In the southern hemisphere, “Spring Time” or “Spring Cleaning” can be used as a theme.

After two year gap, the famous Oktoberfest in Germany resumes. The 187th Oktoberfest starts on September 17 and runs through until October 3.

Looking at some specific occasions… [Read more…]

Welcome to this month’s “Looking Ahead” feature…reviewing the holidays, occasions and events you can use to put together a marketing calendar for the month of August 2022.

There are no major holidays this month. In the northern hemisphere it’s the dog days of summer. In the south it’s the last blast of winter. These “seasonal” themes are available to you if there’s nothing else that’s suitable.

August is also a “Back To School” month for many northern hemisphere countries.

It’s also “Elvis Week”, August 9-17. Elvis Presley moved on to the “great gig in the sky” 45 years ago on 16 August, 1977. The new “Elvis” movie provides further justification for an Elvis-linked promotion.

Other events… [Read more…]

Time for our regular look ahead…this time at the month of July 2022…at the events, occasions, holidays and anniversaries that can form the basis for a marketing promotion.

Two big ideas stand out.

The first is…we are in the second half of the year. July 1 is sometimes referred to as “Second Half Of The Year Day”.

As with any milestones like this, it’s an opportunity to give people a bit of a jolt and get them to review their goals and plans for the year.

Of course, if they are off-track a little you might well be able to help them get back on track!

Secondly…

…it’s Summer (in the northern hemisphere)…

…but the depths of Winter if you’re in the southern hemisphere.

In the USA July 4 is the great national occasion…“Independence Day”. This theme of independence is very much a universal ideal and so can be used pretty much in any country. The idea of “personal independence” can be the basis for a promotion in many different markets. It’s worth keeping in mind that one of the primary reasons people go into business for themselves is the desire for freedom and independence.

Taking a look at some specific occasions… [Read more…]

With the month of June approaching…

…we’re almost halfway through 2022!

That in itself can be used as the basis for a marketing promotion…

…along with the other holidays and events that fall in the coming month…

…to create your own marketing calendar for June 2022.

If you’re in the northern hemisphere…

…the broad theme can be thought of as “Summer”.

In the southern hemisphere…it’s wintertime. 

The June Solstice occurs at 09.13 UT on June 21 (in the UK that’s 10.13 BST on June 21).

There’s also Father’s Day (Sunday, June 19) in the USA, UK and Canada.

In the UK…it’s the Platinum Jubilee of the reign of Queen Elizabeth II, with a special holiday on June 3.

Other events… [Read more…]

Drayton Bird is…in my view…one of the greatest marketers and copywriters of recent times. The video above shows some highlights of a presentation he gave in New Zealand billed as “Drayton Bird’s Last Hurrah”.

In a short 6 minutes, you’ll find a to-the-point primer on what marketing is really all about and what really works in marketing. Following is a summary of the points Drayton makes…

[Read more…]