Time for our monthly look ahead for event-based marketing opportunities in August 2011.
Frankly, it’s a lean month both in the northern and southern hemispheres.
In Australia, it’s the middle of winter and in the north it’s the lazy days of summer.
So, you’ll need to look for more offbeat occasions, business-linked reasons and reasons linked specifically to your circumstances.
In Australia, there is a Bank Holiday in NSW on August 1 (quirkily, this is an old-style Bank Holiday where it’s only the banks who have the day off). In Queensland, it’s Queensland Show Day on August 17.
It’s also the Sydney Fashion Festival August 22-26 (apologies to other Australian states for local events I may have missed!)
Elsewhere…