Time for our regular look ahead…this time at the month of July 2014. Let’s take a look at the coming month at events, occasions, holidays and anniversaries that can form the basis for a marketing campaign or promotion.
Two big themes or ideas.
First, that we’re now in the second half of the year.
As with any milestones like this, it’s an opportunity to give people a bit of a jolt and get them to review their goals and plans for the year.
Of course, if they are off-track a little you might well be able to help them get back on track!
Secondly, it’s Summer (in the northern hemisphere)…
…but the depths of Winter if you’re in the southern hemisphere.
In the USA July 4 is the great national occasion “Independence Day”. This theme of independence is very much a universal ideal and so can be used pretty much in any country. The idea of “personal independence” can be the basis for a promotion in many different markets. It’s worth keeping in mind that one of the primary reasons people go into business for themselves is the desire for freedom and independence.
Also…
…this year marks the 100th anniversary of the outbreak of the First World War. By any standards this was a momentous event with far reaching consequences.
Taking a look at some specific occasions…
