Came across this ad in the weekend papers and was struck by the clever way they had attached a “Celebrity Endorsement” to their version of the classic Harrington Jacket…
…and presumably without having to pay a penny for it!
Who knew that those style icons Frank Sinatra, Elvis Presley and Steve McQueen all loved “this” jacket?
Now, in our celebrity-obsessed culture, having a suitable endorsement can give a big boost to your marketing as I have written about before in this post…
“Celebrities And Direct Response Marketing”
Now, although some celebrity endorsements can be surprisingly inexpensive…
…there is still a cost involved along with all the time and effort to make the arrangements.
So this clever little ploy could prove very useful.
In a way it’s a variation on…
