Welcome to this month’s “Looking Ahead” feature. Here we’ll review events, occasions, holidays and anniversaries that you can use in an event-driven marketing promotion or campaign in August 2014.
The calendar is pretty threadbare this month when it comes to major holidays. In the northern hemisphere it’s the dog days of summer. In the south it’s the last blast of winter. These “seasonal” themes are available to you if there’s nothing else that’s suitable.
August is also a “Back To School” month for many northern hemisphere countries…
…and remember major sporting events such as the US PGA Championship, the US Open Tennis and the start of the football season in the UK.
It’s also “Elvis Week”, August 11-17. Elvis Presley died on 17 August, 1977.
Other events…