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Looking Ahead – Marketing Calendar August 2014

Welcome to this month’s “Looking Ahead” feature.  Here we’ll review events, occasions, holidays and anniversaries that you can use in an event-driven marketing promotion or campaign in August 2014.

The calendar is pretty threadbare this month when it comes to major holidays.  In the northern hemisphere it’s the dog days of summer.  In the south it’s the last blast of winter.  These “seasonal” themes are available to you if there’s nothing else that’s suitable.

August is also a “Back To School” month for many northern hemisphere countries…

…and remember major sporting events such as the US PGA Championship, the US Open Tennis and the start of the football season in the UK.

It’s also “Elvis Week”, August 11-17. Elvis Presley died on 17 August, 1977.

Other events…

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Looking Ahead – Marketing Calendar July 2014

Time for our regular look ahead…this time at the month of July 2014. Let’s take a look at the coming month at events, occasions, holidays and anniversaries that can form the basis for a marketing campaign or promotion.

Two big themes or ideas.

First, that we’re now in the second half of the year.

As with any milestones like this, it’s an opportunity to give people a bit of a jolt and get them to review their goals and plans for the year.

Of course, if they are off-track a little you might well be able to help them get back on track!

Secondly, it’s Summer (in the northern hemisphere)…

…but the depths of Winter if you’re in the southern hemisphere.

In the USA  July 4 is the great national occasion “Independence Day”.  This  theme of independence is very much a universal ideal and so can be used pretty much in any country.  The idea of “personal independence” can be the basis for a promotion in many different markets.  It’s worth keeping in mind that one of the primary reasons people go into business for themselves is the desire for freedom and independence.

Also…

…this year marks the 100th anniversary of the outbreak of the First World War.  By any standards this was a momentous event with far reaching consequences.

Taking a look at some specific occasions…

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Formula For Free Celebrity “Endorsements” In Marketing

Came across this ad in the weekend papers and was struck by the clever way they had attached a “Celebrity Endorsement” to their version of the classic Harrington Jacket…

…and presumably without having to pay a penny for it!

Who knew that those style icons Frank Sinatra, Elvis Presley and Steve McQueen all loved “this” jacket?

Now, in our celebrity-obsessed culture, having a suitable endorsement can give a big boost to your marketing as I have written about before in this post…

“Celebrities And Direct Response Marketing”

Now, although some celebrity endorsements can be surprisingly inexpensive…

…there is still a cost involved along with all the time and effort to make the arrangements.

So this clever little ploy could prove very useful.

In a way it’s a variation on…

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No B.S. Time Management For Entrepreneurs – Book Review

If you’ve ever wondered something like “How on earth does Dan Kennedy and people like him get so much done?” you’ll find the answer in this book…

No B.S. Time Management for Entrepreneurs: The Ultimate No Holds Barred Kick Butt Take No Prisoners Guide to Time Productivity and Sanity

In his usual no-nonsense style Dan sets out his approach to turning the time you have into the money that you want.  That’s probably the key difference between this book and the thousands of others out there on “time management”.  Dan’s not interested in simply managing his time he wants it invested to produce the maximum amount of MONEY.

Put another way, this book can drastically re-engineer your entire relationship with time. If applied faithfully, this approach will help you achieve a personal productivity higher than anything you’ve known before…

…and make a TON of money (if that’s what you want).

Probably the most important idea in the book…

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