Welcome to the regular “Looking Ahead” feature where we consider the coming month, September 2014…
…and the events, occasions, anniversaries and holidays that smart direct response marketers can use as the foundation for event-driven marketing promotions.
After the lull of the last month or so…
…it’s a time of a change of seasons.
It’s Autumn in the north and Spring in the south…
…and these can be used as broad themes for a promotion.
Tied in with these, in the northern hemisphere it’s “Back to School” or “Back to Work” and the start of the run-in to the end of the year.
In the southern hemisphere, “Spring Time” or “Spring Cleaning” can be used as a theme.
Also, this year sees the 100th anniversary of the outbreak of World War 1…
…and also the 75th anniversary of the outbreak of World War 2 (generally reckoned to have started on September 1 when Nazi Germany invaded Poland).
These events are not necessarily something to be used as the basis for a marketing campaign but they will be in the news and in people’s thoughts.
Looking at some specific occasions…