2014 sees two significant anniversaries for McDonald’s.
First up, it’s the 40th anniversary of the opening of the first store in the UK as I noticed when I happened to pop in to my local Mickey D’s for a quick breakfast.
Now, I’m not a particularly regular patron at the Golden Arches but I’ve got no problem grabbing a meal there if needs be. In fact, every now and again I enjoy having breakfast there. For me, an Egg and Bacon McMuffin is a delight, a treat and associated with early starts on road trips.
Which brings me to my first observation about how McDonald’s are framing the UK anniversary. It’s all about…memories.
Some examples that McDonald’s suggests…
“The Late Night McNuggets Run”
“The After Swimming Treat”
“The Just Passed Your Test Drive-Thru”
“The Off On Our Holidays Pit Stop”
“The Camping Trip SOS”
I would suggest there can be very few people who have ever visited a McDonald’s restaurant who couldn’t relate to at least one of those.
And the main theme of the anniversary…
…“Celebrating 40 Years Together – Share Your McDonald’s Memories”…
…and McDonald’s is inviting customers to share those memories at a special site.
More about how the company are thinking about this…
“Since we opened our first UK restaurant 40 years ago, millions of memories have been made at McDonald’s. From a first date to your first bite of a Big Mac. From kids’ parties to catching up with mates. There are McDonald’s memories that stick in all of our minds.” [Read more…]