Marketing – Page 35

Is Social Media FOMO Hurting Your Marketing Results?

There seems to be a collective anxiety in the world of marketing as business owners and managers ask themselves…

1. Do I need to be involved in social media?

2. If so, how do I do that?

Or, in the case of the second question, of the numerous social media platforms around, which ones do I need to use?

Underlying some of this anxiety is what we might call…

“Social Media FOMO”

…the fear of missing out!

(As an aside, that in itself is a powerful marketing lesson to note. Most people hate to feel that there is some sort of party going on that they are not part of!)

Three recent items taking a look at this issue.

First from Malcolm Auld…

“Happy birthday Twitter, but still no consumer brands in top 200 accounts #brandfail?”

Yes, Twitter recently celebrated it’s 9th birthday, but there’s little evidence that it has proved to be of much use for business purposes.

Malcolm points out that there are no consumer brands in the Top 200 Twitter accounts and that there are more inactive accounts than active ones!

Also… [Read more…]

Looking Ahead – Marketing Calendar May 2015

May 2015 is approaching…

…so time for smart marketers to plan ahead and look at some of the holidays, events and anniversaries in the coming month that can be used as part of an “event driven marketing” strategy. You can then use these ideas to put together your own Marketing Calendar May 2015.

Two notable occasions are…

…firstly “May Day” (May 1, of course)…

…and then in most places apart from the UK, “Mother’s Day”, which this year falls on Sunday May 10.

“May Day” (May 1) is an occasion widely observed in the northern hemisphere and originally was a pagan festival linked to Spring and fertility.

Wikipedia has more about May Day traditions…

…including in the UK the May Pole, the May Queen and Morris Dancing.

Like many originally pagan festivals, May Day has been co-opted by the Church and in many Catholic countries May is a month honouring the Virgin Mary.

In the modern era, May Day has also come to be known as “International Workers’ Day” and associated with the labour movement.

Also in May…

…we have “Be A Millionaire Day” on May 20! This is a day to think and dream about what it would be like to be a millionaire.

It’s understood that the term “millionaire” was first used in the English language by Lord Byron in a letter written in 1816. At the time, there were only a handful of millionaires. Today it’s reckoned there are more than 13 million millionaires scattered around the globe. The origins of “Be a Millionaire Day” are not clear, but the day honours the desire to enjoy the freedom and power associated with being financially secure.

Here’s a more detailed list of events… [Read more…]

Anything But Fix The Real Marketing Problem…

Nothing like a marketing cartoon from the great Tom Fisburne to brighten up the day and make an incisive marketing point at the same time!

In this post…

“technology can’t save a boring marketing idea”

…Tom reports on his recent trip to SXSW Interactive in Austin, Texas. Increasingly, SXSW is attracting big brands as a marketing venue to influencers (this year, even McDonalds has a presence) and as part of the search of the next new thing.

This year everyone was talking about Meerkat, a live-streaming app. There was also the robot petting zoo, drones, virtual reality, and wearables of all types. All very exciting, but Tom cautions… [Read more…]

GKIC London Chapter – Meeting 17 March 2015

The members (and a few selected guests) of the GKIC London chapter gathered for the March meeting on 17 March at “The Happenstance” on Ludgate Hill. Hosted by the indefatigable David White, members enjoyed another full and varied program of top-notch direct-response marketing education and entertainment.

David White kicked off the meeting talking about…

“The ONLY Four Ways To Lose A Sale”.

When you think about it, an interested prospect has these four choices besides buying…

1. Do nothing

2. Delay

3. Buy from a direct competitor

4. Buy a different solution

The common factor in all of these? The… [Read more…]