Let’s take a look at the coming month of February 2016 for the various holidays, events and anniversaries that smart marketers can use as the basis for a promotion or campaign and to create a marketing calendar February 2016.
And although we’re looking just one month ahead at February, it’s never too early to get started on your preparation for months and major events later in the year. This year Easter falls on 25-28 March and I’ve already seen Easter Eggs on sale!
Linked to Easter are “Shrove Tuesday” (known as “Mardi Gras” or “Carnival” in some countries) and “Ash Wednesday”.
Shrove Tuesday is in large part a final celebration before the season of Lent (a 40 day period meant to be devoted to reflection, repentance of misdeeds and making amends, amongst other spiritual activities). So the day could easily be used as the basis for some kind of “celebration” promotion.
That then leads on the season of Lent itself and for any kind of personal development business, this could be used as a time to encourage people to review and recommit to goals and objectives that may have been neglected. By this stage of the year, it’s highly likely that those resolutions from the beginning of the year will have abandoned (or looking a little frayed around the edges!), so this could be a great reason to revisit those goals and get back on track. For 40 days you have a completely legitimate reason to contact people and remind them of why they contacted you in the first place and how you can help them.
Back to February… [Read more…]
