Time for our regular look ahead…this time at the month of July 2024…at the events, occasions, holidays and anniversaries that can form the basis for a marketing promotion.
This year…July is a BIG month in sports.
Probably the BIGGEST event is the 33rd Olympic Games taking place in Paris. It starts on 26th July and runs to the 11th August.
The EURO 2024 Soccer Championships conclude on 14th July.
The annual Wimbledon Tennis Championships take place from 1st July to 14th July.
Away from sports…two big ideas stand out.
The first is…we are in the second half of the year. July 1 is sometimes referred to as “Second Half Of The Year Day”.
As with any milestones like this, it’s an opportunity to give people a bit of a jolt and get them to review their goals and plans for the year.
Of course, if they are off-track a little you might well be able to help them get back on track!
Secondly…
…it’s Summer (in the northern hemisphere)…
…but the depths of Winter if you’re in the southern hemisphere.
In the USA July 4 is the great national occasion…“Independence Day”. This theme of independence is very much a universal ideal and so can be used pretty much in any country. The idea of “personal independence” can be the basis for a promotion in many different markets. It’s worth keeping in mind that one of the primary reasons people go into business for themselves is the desire for freedom and independence.
Taking a look at some specific occasions… [Read more…]