Marketing – Page 29

Marketing ROI…What’s That?!?

The great Tom Fishburne (marketoonist.com) draws attention to great unease over marketing ROI in some quarters of mainstream marketing land…

“Marketers are facing increasing pressure to demonstrate ROI, but giving a simple answer to the ROI question still isn’t that simple.

Econsultancy released a report last month titled “Marketing Budgets 2016” that flags ROI measurement as a major impediment to increasing marketing activity.”

In other words…senior management are reluctant to pour more money into marketing without some idea of what kind of results all that activity is producing.

You might think there is a simple answer to this simple question. But…what a surprise…for some marketers it’s not so straightforward… [Read more…]

Looking Ahead – Marketing Calendar June 2016

With the month of June is approaching…

…we’re almost halfway through the year 2016!

That in itself can be used as the basis for a marketing promotion…

…along with the other holidays and events that fall in the coming month…

…to create your own marketing calendar June 2016.

Also…

…did you know that June is the biggest month for weddings in the USA? Likely to be the same in other northern hemisphere countries. South of the Equator, the months of January, February and March are the most popular.

If you’re in the northern hemisphere…

…the broad theme can be thought of as “Summer”.

The Summer Solstice occurs at 22.34 UT on June 20.

There’s also Father’s Day (June 19) in the USA, UK and Canada.

Advance notice…the 2016 Summer Olympic Games starts in Rio, Brazil on August 5 (continuing to August 21).

Other events… [Read more…]

The Woes Of Internet Marketing – May 2016

There is a disturbance in the world of internet marketing right now in May 2016. It might be going too far to say there is something rotten in the state of internet marketing…

…but certainly things aren’t like they used to be. In just the last week or so, I’ve heard the same message from 2 very experienced and successful marketers about how things have changed in the internet side of their operations.

Bottom line is that what used to work well online is no longer delivering the same kind of results. The main reason for this seems to be…the rise of “internet on the go”.

The arrival of fast wireless broadband, combined with smart phones and portable tablets has led to a big change in the way people (your prospective customers) access and experience content and sales messages delivered online. To illustrate this, let’s step back for a moment 5 years in time…imagine yourself in 2011 (seems like an eternity ago).

At that time, the vast majority of people would have experienced the internet through the medium of either a desktop computer or a laptop. Either would have a decent-sized screen and “mobile” access would still have been through a laptop computer. When someone accessed the internet, they were to a large extent engaged in the act and focused on what they were doing. It was hard to casually jump online.

Fast forward to today… [Read more…]

Looking Ahead – Marketing Calendar May 2016

May 2016 is approaching…

…so time for smart marketers to plan ahead and look at some of the holidays, events and anniversaries in the coming month that can be used as part of an “event driven marketing” strategy. You can then use these ideas to put together your own Marketing Calendar May 2016.

Two notable occasions are…

…firstly “May Day” (May 1, of course)…

…and then in most places apart from the UK, “Mother’s Day”, which this year falls on Sunday May 8.

“May Day” (May 1) is an occasion widely observed in the northern hemisphere and originally was a pagan festival linked to Spring and fertility.

Wikipedia has more about May Day traditions…

…including in the UK the May Pole, the May Queen and Morris Dancing.

Like many originally pagan festivals, May Day has been co-opted by the Church and in many Catholic countries May is a month honouring the Virgin Mary.

In the modern era, May Day has also come to be known as “International Workers’ Day” and associated with the labour movement.

Also in May… [Read more…]

Looking Ahead – Marketing Calendar April 2016

Here’s our regular look ahead at the coming month, April 2016…

…and the events, holidays and anniversaries that a smart marketer can use as the foundation for an event-driven campaign or marketing promotion.

The most prominent event of general interest this month is…

…”April Fool’s Day” (a day for practical jokes and spreading hoaxes) on the first of the month.

It’s also “Shakespeare Day” on April 23 and this year marks the 400th anniversary of the death of the great Bard. April 23 also happens to be “English Language Day” and “World Book and Copyright Day”.

Other events of note… [Read more…]

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