Marketing – Page 28

Why Smart (Info) Marketers Should (Mostly) Avoid The Pokemon Go Craze…

If you’re on any kind of marketing (especially internet marketing) lists…then this week you’ve most likely been bombarded with emails carrying subject lines like…

“How To Instantly Cash In On The Pokemon Go Craze”

…and often starting out with something along the lines of…

“Unless you have been living under a rock you are probably aware that the biggest marketing craze of the decade is taking place right now. Pokemon Go is taking the world by storm, and smart marketers can already take advantage of this incredible opportunity”

For those of you who aren’t familiar with Pokemon Go, according to Wikipedia…

“Pokémon Go (stylized as Pokémon GO) is a free-to-play location-based augmented reality mobile game developed by Niantic. It was released in July 2016 for iOS and Android devices.

The game allows players to capture, battle, and train virtual creatures, called Pokémon, who appear on device screens as though in the real world. It makes use of GPS and the camera of compatible devices. The game is free-to-play, although it supports in-app purchases of additional gameplay items. An optional companion Bluetooth wearable device, the Pokémon Go Plus, is planned for future release and will alert users when Pokémon are nearby.”

From that, it looks like further insanity is in store for us down the line a little.

Now, if you’re not already on board with this, here are a number of reasons to ignore the whole thing and carry on with what you were doing… [Read more…]

Looking Ahead – Marketing Calendar August 2016

Welcome to this month’s “Looking Ahead” feature. Here we’ll review events, occasions, holidays and anniversaries that you can use to build your event-driven marketing calendar August 2016.

The standout event this month has to be the 2016 Summer Olympic Games, taking place in Rio, Brazil from August 5-21.

There are no major holidays this month. In the northern hemisphere it’s the dog days of summer. In the south it’s the last blast of winter. These “seasonal” themes are available to you if there’s nothing else that’s suitable.

August is also a “Back To School” month for many northern hemisphere countries…

…and remember major sporting events such as the US Open Tennis (starts 29 August) and the start of the football (soccer) season in the UK (Premier League starts the weekend of August 13-14).

It’s also “Elvis Week”, August 10-16. Elvis Presley moved on to the “great gig in the sky” on 16 August, 1977.

Other events… [Read more…]

Looking Ahead – Marketing Calendar July 2016

Time for our regular look ahead…this time at the month of July 2016. Let’s take a look at the coming month for events, occasions, holidays and anniversaries that can form the basis for a marketing campaign or promotion and that you can use to create a marketing calendar July 2016.

Two big themes or ideas.

First, that we’re now in the second half of the year. July 1 is sometimes referred to as “Second Half Of The Year Day”.

As with any milestones like this, it’s an opportunity to give people a bit of a jolt and get them to review their goals and plans for the year.

Of course, if they are off-track a little you might well be able to help them get back on track!

Secondly, it’s Summer (in the northern hemisphere)…

…but the depths of Winter if you’re in the southern hemisphere.

In the USA July 4 is the great national occasion “Independence Day”. This theme of independence is very much a universal ideal and so can be used pretty much in any country. The idea of “personal independence” can be the basis for a promotion in many different markets. It’s worth keeping in mind that one of the primary reasons people go into business for themselves is the desire for freedom and independence.

Taking a look at some specific occasions… [Read more…]

Marketing ROI…What’s That?!?

The great Tom Fishburne (marketoonist.com) draws attention to great unease over marketing ROI in some quarters of mainstream marketing land…

“Marketers are facing increasing pressure to demonstrate ROI, but giving a simple answer to the ROI question still isn’t that simple.

Econsultancy released a report last month titled “Marketing Budgets 2016” that flags ROI measurement as a major impediment to increasing marketing activity.”

In other words…senior management are reluctant to pour more money into marketing without some idea of what kind of results all that activity is producing.

You might think there is a simple answer to this simple question. But…what a surprise…for some marketers it’s not so straightforward… [Read more…]

Looking Ahead – Marketing Calendar June 2016

With the month of June is approaching…

…we’re almost halfway through the year 2016!

That in itself can be used as the basis for a marketing promotion…

…along with the other holidays and events that fall in the coming month…

…to create your own marketing calendar June 2016.

Also…

…did you know that June is the biggest month for weddings in the USA? Likely to be the same in other northern hemisphere countries. South of the Equator, the months of January, February and March are the most popular.

If you’re in the northern hemisphere…

…the broad theme can be thought of as “Summer”.

The Summer Solstice occurs at 22.34 UT on June 20.

There’s also Father’s Day (June 19) in the USA, UK and Canada.

Advance notice…the 2016 Summer Olympic Games starts in Rio, Brazil on August 5 (continuing to August 21).

Other events… [Read more…]

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