I think it’s fair to say that Donald Trump’s victory in the recent US Presidential Election caught most people by surprise.  Indeed, large sections of the mainstream media and most political pundits are wondering “What the hell just happened?” and are left scratching their heads.

So, something is going on that’s outside the bounds of “conventional wisdom”.  What might all this mean for marketers?  A couple of months ago I touched on this in the post…

“Brexit, Donald Trump and What It All Means For Marketers”.

“So what’s happening? Basically a collapse in trust in government and so-called elites. According to Pew Research, only about 20% of Americans “Always or Mostly Trust the US Government”. That’s down from around 80% in the mid-60s and 50% in the early 2000s.”

I went on to make the point that more than ever, it’s important to build a solid relationship with your customers and earn their trust. Also, to be wary of using conventional authority figures to support your own credibility.

Malcolm Auld looks at the election results from a marketers perspective… [Read more…]

Once again Halloween draws near…

…that time of year when the veil between our world and the world beyond draws back a little.

Strange events, ghostly figures and…disturbances…are in evidence.

Nightmares may disturb the sleep of many…including mainstream marketers!

Some of these are recurring nightmares…for example, knowing that 50% (if not more) of advertising is wasted…

…but not knowing which 50%!

Of course, those business owners wise enough to use direct response marketing and advertising will NOT be plagued by such nightmares…

…because they will be able to track their results and account for every penny they invest in their marketing.

Sadly, they are in the minority who heeded these…

“Marketing Warnings From Beyond The Grave”.

At a time of strange events, perhaps none is so strange as… [Read more…]