Welcome to this month’s “Looking Ahead” feature. Here we’ll review events, occasions, holidays and anniversaries that you can use to build your event-driven marketing calendar August 2016.
The standout event this month has to be the 2016 Summer Olympic Games, taking place in Rio, Brazil from August 5-21.
There are no major holidays this month. In the northern hemisphere it’s the dog days of summer. In the south it’s the last blast of winter. These “seasonal” themes are available to you if there’s nothing else that’s suitable.
August is also a “Back To School” month for many northern hemisphere countries…
…and remember major sporting events such as the US Open Tennis (starts 29 August) and the start of the football (soccer) season in the UK (Premier League starts the weekend of August 13-14).
It’s also “Elvis Week”, August 10-16. Elvis Presley moved on to the “great gig in the sky” on 16 August, 1977.
Other events… [Read more…]