Watching the Rio Olympics in August, I was struck by just how persistent (indeed aggressive) some of the Gold Medal winners had to be. For example, 58 year-old Nick Skelton who won Gold in the Individual Show Jumping for Team GB has been to SEVEN Olympic Games!
Persistence is essential to success in any endeavor and business is no exception. However, most marketers give up on prospects too soon and fail to communicate enough with existing customers. Part of the reason for that is an understandable fear of coming across as annoying. So, here are 3 KEYS to marketing with the persistence of an Olympic Champion and being a welcome guest – not an annoying pest. [Read more…]