Looking back over the past 12 months, here is a selection of books that practitioners of direct response marketing and advertising will find of interest and value.
In the “No B.S.” range from Dan Kennedy came this offering…
The two big themes of the book are that every business really should have an active customer retention strategy and that referrals come from that active implementation of an ongoing relationship management system.
I’m a big fan of all the “No B.S.” books and this is no exception. It deals with a neglected area of business success in a straightforward way and with plenty of actionable ideas. It’s a relatively short book (under 200 pages) and in some areas it’s more a primer than an in-depth treatment of the material.
These are minor criticisms. I’d regard this as one of the essential core books in the series and it deserves a place in the library of any serious marketer (and business owner).
Next, also from Dan Kennedy… [Read more…]