Marketing – Page 24

Looking Ahead – Marketing Calendar July 2017

Time for our regular look ahead…this time at the month of July 2017. Let’s take a look at the coming month for events, occasions, holidays and anniversaries that can form the basis for a marketing campaign or promotion and that you can use to create a marketing calendar July 2017.

Two big themes or ideas.

First, that we’re now in the second half of the year. July 1 is sometimes referred to as “Second Half Of The Year Day”.

As with any milestones like this, it’s an opportunity to give people a bit of a jolt and get them to review their goals and plans for the year.

Of course, if they are off-track a little you might well be able to help them get back on track!

Secondly, it’s Summer (in the northern hemisphere)…

…but the depths of Winter if you’re in the southern hemisphere.

In the USA July 4 is the great national occasion “Independence Day”. This theme of independence is very much a universal ideal and so can be used pretty much in any country. The idea of “personal independence” can be the basis for a promotion in many different markets. It’s worth keeping in mind that one of the primary reasons people go into business for themselves is the desire for freedom and independence.

Taking a look at some specific occasions… [Read more…]

Looking Ahead – Marketing Calendar June 2017

With the month of June is approaching…

…we’re almost halfway through the year 2017!

That in itself can be used as the basis for a marketing promotion…

…along with the other holidays and events that fall in the coming month…

…to create your own marketing calendar June 2017.

Also…

…did you know that June is the biggest month for weddings in the USA? Likely to be the same in other northern hemisphere countries. South of the Equator, the months of January, February and March are the most popular.

If you’re in the northern hemisphere…

…the broad theme can be thought of as “Summer”.

The Summer Solstice occurs at 04.24 UT on June 21.

There’s also Father’s Day (Sunday, June 18) in the USA, UK and Canada.

Other events… [Read more…]

Looking Ahead – Marketing Calendar May 2017

May 2017 is approaching…

…so time for smart marketers to plan ahead and look at some of the holidays, events and anniversaries in the coming month that can be used as part of an “event driven marketing” strategy. You can then use these ideas to put together your own Marketing Calendar May 2017.

Two notable occasions are…

…firstly “May Day” (May 1, of course)…

…and then in most places (apart from the UK) “Mother’s Day”, which this year falls on Sunday May 14.

“May Day” (May 1) is an occasion widely observed in the northern hemisphere and originally was a pagan festival linked to Spring and fertility.

Wikipedia has more about May Day traditions…

…including in the UK the May Pole, the May Queen and Morris Dancing.

Like many originally pagan festivals, May Day has been co-opted by the Church and in many Catholic countries May is a month honouring the Virgin Mary.

In the modern era, May Day has also come to be known as “International Workers’ Day” and associated with the labour movement.

Also in May…

…we have “Be A Millionaire Day” on May 20! This is a day to think and dream about what it would be like to be a millionaire.

It’s understood that the term “millionaire” was first used in the English language by Lord Byron in a letter written in 1816. At the time, there were only a handful of millionaires. Today it’s reckoned there are more than 13 million millionaires scattered around the globe. The origins of “Be a Millionaire Day” are not clear, but the day honours the desire to enjoy the freedom and power associated with being financially secure.

Here’s a more detailed list of events… [Read more…]

Looking Ahead – Marketing Calendar April 2017

Here’s our regular look ahead at the coming month, April 2017…

…and the events, holidays and anniversaries that a smart marketer can use as the foundation for an event-driven campaign or marketing promotion.

Easter falls late this year…14 -17 April.

The other prominent event of general interest this month is…

…”April Fool’s Day” (a day for practical jokes and spreading hoaxes) on the first of the month.

It’s also “Shakespeare Day” on April 23 which is also “English Language Day” and “World Book and Copyright Day”.

Other events of note… [Read more…]

The Return Of Analog (Marketing)?

The book “The Revenge Of Analog”…

[amazon_link asins=’1610395719′ template=’ProductCarousel’ store=’maximresulcop-21′ marketplace=’UK’ link_id=”]

…has been attracting a lot of attention and favourable reviews both in the general media and among folks in the direct response marketing community like Dan Kennedy.

Here’s my review of the book (originally published in my January 2017 newsletter to clients)….

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With Virtual Reality headsets on widespread sale this last Christmas and the “Internet of Things” entering the mainstream language it might seem that we are firmly on course for a digital (and largely “virtual”) world. It’s not so long ago that the conventional wisdom was that books, newspapers, magazines and paper-based items would largely disappear. Indeed, the long-predicted “Paperless Office” would soon be here (again).

But…in recent years, something odd has happened…

“A funny thing happened on the way to the digital utopia. We’ve begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film photography to brick-and-mortar retail, are now springing with new life. Notebooks, records, and stationery have become cool again. Behold the Revenge of Analog.”

David Sax takes a look at these developments and what they might mean in the book “The Revenge of Analog”. By “Analog” he means something “not digital”.

The book is divided into 2 main sections… [Read more…]

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