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Marketing Stories – Goodbye 2017. Hello 2018.

Many direct response marketers and copywriters make use of stories in both sales copy and marketing in general. The advantages are many…

  1. It helps cut through the marketing clutter
  2. You can create a stronger emotional connection with your market
  3. It helps create the conditions for a successful sale

Also…it makes the copy and marketing a lot more interesting!

Stories  can be used both tactically and strategically.  In the latter case, we often talk about a back story or an “origin story” – that is to say how did the business come about and why was the business started? Put another way, what is the  business about, over and above the simple delivery of a product or service?

One of my favourite restaurants (now a chain) in the UK is Dishoom.  Regularly appearing in lists of favourite or top restaurants, the small London-based chain has expanded steadily in recent years. I don’t have financial data but I have to assume they are pretty successful.  Certainly, every time I have been into one of the restaurants they are very busy.

From their website…

The key idea behind the restaurants is to recreate this style of old Bombay cafe.

There is a fascinating post on the Dishoom blog (or “journal”)… [Read more…]

Looking Ahead – Marketing Calendar January 2018

2017 is not yet over…we still have Christmas and the New Year to enjoy…

…but it’s not too soon to get started on putting together a marketing calendar for January 2018. So let’s take a look ahead at some of the events, anniversaries and other occasions that we can put to use for an event-driven marketing event or promotion.

Of course, the New Year itself is a great reason for a promotion. At this time, most people are making plans for the year ahead and often looking to make a “fresh start”.

“New Year Sales” are a staple pretty much around the world and no reason why you can’t make use of this.

January is also “Brainteaser”, “Get Organized” and “Creativity” month.

Also…looking a little further ahead…

…in 2018 Chinese New Year falls in February on the 16th.

Other events of note… [Read more…]

More Holiday Promotion Tips For Christmas 2017

As a follow up to this month’s “Looking Ahead – Marketing Calendar December 2017” feature, here’s a reposting of a special guest post that has proved popular since it was originally published some years ago on the “Total Package” site (sadly no longer active).

It’s from Troy White…

…with some great marketing tips that can be applied for other seasonal events, not just Christmas.

Over to Troy and his “Holiday Promotions Ideas You Can Take To The Bank”…

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Holiday shopping season is now in full swing … are you doing everything possible to make the last couple months of your year the best?

Right now is when you need to be out there in front of your clients – showing them exactly why they should shop with you again.

This is on top of your efforts to attract new clients.

How To Maximize Your Results

This Holiday Season With 8 Easy Steps

1) First thing you need to do is make them an offer they can’t refuse. And the easiest way to do that is to bundle your products and services in new “Holiday Packages” that are not available at any other time of the year.

Why?

Because… [Read more…]

Looking Ahead – Marketing Calendar December 2017

Time to look ahead and consider what’s available to the smart direct response marketer to create…

…a marketing calendar for December 2017.

That is to say, occasions, events and anniversaries that we can use as the building block for marketing campaigns and promotions.

December of course means…

…CHRISTMAS…

…with the NEW YEAR not far behind as a marketing event.

PLEASE do not neglect the marketing opportunity that the New Year provides for pretty much any business.

Even now in November, it’s not too early to run with the theme…

…”Make 2018 Your Best Year”…

…which can apply to businesses in health, relationships, personal finance and success in general.

In December, New Year’s resolutions will be on people’s mind…

…so this is a fantastic time to promote any kind of personal development product…

…as well as business-oriented offerings.

Remember to plan and launch your New Year promotion well in advance and in good time for January 1.

With Christmas, keep in mind…

…any specific customs in your area.

For example, in Sweden the Yule season starts on December 13 with Santa Lucia Day.

Other significant events in December… [Read more…]

Looking Ahead – Marketing Calendar November 2017

Here’s the regular look ahead…

…this time at the coming month of November 2017…

…for events, occasions and anniversaries to use for campaigns and promotions in your marketing calendar November 2017.

FIRST…a reminder that the end of the year and CHRISTMAS is fast approaching!

For pretty much all marketers, Christmas and the New Year is a time of peak opportunity to make sales…

…BUT there is a lot of competition of course. So, it’s important to be well prepared.

Before that, November in the USA also means…THANKSGIVING (this year on November 23).

(In Canada, Thanksgiving Day is a month earlier on October 9).

“Black Friday” follows, which marks the start of the Christmas season shopping frenzy!

On a more somber note, November 11 is Remembrance Day (Veterans Day in the USA).

One other occasion to note…

…”Single’s Day” in China on November 11…which has become one of the world’s biggest online shopping days of the year.

Here’s a more comprehensive list of events and occasions… [Read more…]