Marketing – Page 23

Looking Ahead – Marketing Calendar December 2017

Time to look ahead and consider what’s available to the smart direct response marketer to create…

…a marketing calendar for December 2017.

That is to say, occasions, events and anniversaries that we can use as the building block for marketing campaigns and promotions.

December of course means…

…CHRISTMAS…

…with the NEW YEAR not far behind as a marketing event.

PLEASE do not neglect the marketing opportunity that the New Year provides for pretty much any business.

Even now in November, it’s not too early to run with the theme…

…”Make 2018 Your Best Year”…

…which can apply to businesses in health, relationships, personal finance and success in general.

In December, New Year’s resolutions will be on people’s mind…

…so this is a fantastic time to promote any kind of personal development product…

…as well as business-oriented offerings.

Remember to plan and launch your New Year promotion well in advance and in good time for January 1.

With Christmas, keep in mind…

…any specific customs in your area.

For example, in Sweden the Yule season starts on December 13 with Santa Lucia Day.

Other significant events in December… [Read more…]

Looking Ahead – Marketing Calendar November 2017

Here’s the regular look ahead…

…this time at the coming month of November 2017…

…for events, occasions and anniversaries to use for campaigns and promotions in your marketing calendar November 2017.

FIRST…a reminder that the end of the year and CHRISTMAS is fast approaching!

For pretty much all marketers, Christmas and the New Year is a time of peak opportunity to make sales…

…BUT there is a lot of competition of course. So, it’s important to be well prepared.

Before that, November in the USA also means…THANKSGIVING (this year on November 23).

(In Canada, Thanksgiving Day is a month earlier on October 9).

“Black Friday” follows, which marks the start of the Christmas season shopping frenzy!

On a more somber note, November 11 is Remembrance Day (Veterans Day in the USA).

One other occasion to note…

…”Single’s Day” in China on November 11…which has become one of the world’s biggest online shopping days of the year.

Here’s a more comprehensive list of events and occasions… [Read more…]

Looking Ahead – Marketing Calendar October 2017

Here’s the look ahead at the month of October 2017 and some of the events, anniversaries and occasions that savvy marketers can use as the basis and reason for an event-driven promotion…

…to create your own marketing calendar October 2017.

Of course, the stand out occasion, beloved by many marketers, is “Halloween” on October 31.

The origins of Halloween seem to be a mixture of pagan festivals marking the end of summer…

…combined with the idea that at this time of the year the spirit-world comes close to our world…

…adopted by the Christian religion as the eve of “All Souls Day”.

Whatever, it’s the traditional occasion to acknowledge the after-life and the supernatural.

So, an opportunity to use themes in your promotions like…

“It’s Scary What You Are Missing!”

“Now a spooktacular, very limited time, opportunity”

“Terrifyingly scary profits coming your way…”

…and so on.

The theme of FEAR (of loss, for example) can also be used…

…but don’t get too scary about it!

This year as well, the 13th of the month falls on…a FRIDAY!!

Apart from Halloween October has plenty of different events and occasions… [Read more…]

Looking Ahead – Marketing Calendar September 2017

A warm welcome to the “Looking Ahead” feature where we consider the coming month…

…and the events, occasions, anniversaries and holidays that smart direct response marketers can use as the foundation for event-driven marketing promotions in a marketing calendar September 2017.

After the lull of the last month or so…

…it’s a time of a change of seasons. The September Equinox falls on September 22 at 20.02 UT (that’s 21.02 UK time…check for your particular location).

It’s Autumn in the north and Spring in the south…

…and these can be used as broad themes for a promotion.

Tied in with these, in the northern hemisphere it’s “Back to School” or “Back to Work” and the start of the run-in to the end of the year.

In the southern hemisphere, “Spring Time” or “Spring Cleaning” can be used as a theme.

Looking at some specific occasions… [Read more…]

The Hidden Costs of Digital Media For Marketers

Ace copywriter and marketer Ray Edwards is a smart guy and no slouch when it comes to the internet. So why is he planning to send out his upcoming newsletter in PRINT form through (gasp!) the mail???

Here’s what Ray has to say…

The study Ray mentions was sponsored by branding agency Millward Brown and conducted by Bangor University. They used fMRI brain scans to study the different effects of of paper and digital media. Some of their key conclusions were… [Read more…]

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