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Looking Ahead – Marketing Calendar May 2018

May 2018 is approaching…

…so time for smart marketers to plan ahead and look at some of the holidays, events and anniversaries in the coming month that can be used as part of an “event driven marketing” strategy. You can then use these ideas to put together your own Marketing Calendar May 2018.

Two notable occasions are…

…firstly “May Day” (May 1, of course)…

…and then in most places (apart from the UK) “Mother’s Day”, which this year falls on Sunday May 13.

“May Day” (May 1) is an occasion widely observed in the northern hemisphere and originally was a pagan festival linked to Spring and fertility.

Wikipedia has more about May Day traditions…

…including in the UK the May Pole, the May Queen and Morris Dancing.

Like many originally pagan festivals, May Day has been co-opted by the Church and in many Catholic countries May is a month honouring the Virgin Mary.

In the modern era, May Day has also come to be known as “International Workers’ Day” and associated with the labour movement.

Also in May…

…we have “Be A Millionaire Day” on May 20! This is a day to think and dream about what it would be like to be a millionaire.

It’s understood that the term “millionaire” was first used in the English language by Lord Byron in a letter written in 1816. At the time, there were only a handful of millionaires. Today it’s reckoned there are more than 13 million millionaires scattered around the globe. The origins of “Be a Millionaire Day” are not clear, but the day honours the desire to enjoy the freedom and power associated with being financially secure.

Here’s a more detailed list of events… [Read more…]

Looking Ahead – Marketing Calendar April 2018

Here’s our regular look ahead at the coming month, April 2018…

…and the events, holidays and anniversaries that a smart marketer can use as the foundation for an event-driven campaign or marketing promotion.

This year Easter straddles March and April…

…with Easter Sunday falling on April 1.

The other prominent event of general interest this month is…

…”April Fool’s Day” (a day for practical jokes and spreading hoaxes) on the first of the month.

It’s also “Shakespeare Day” on April 23 which is also “English Language Day” and “World Book and Copyright Day”.

Other events of note… [Read more…]

Looking Ahead – Marketing Calendar March 2108

Time to look ahead at the month of March 2018 at the events anniversaries and holidays that we can use to build a marketing calendar for campaigns, product launches or promotions.

The main occasion of general interest is St Patrick’s Day on March 17. Plenty of scope for ideas based around luck, good fortune and finding that elusive “pot of gold” at the end of the rainbow.

There is also the change of season with the March Equinox (March 20 at 16.15 UT). Daylight Savings Time changes this month as well in many countries.

Also, Easter starts at the end of the month with Good Friday falling on March 30.

Also, this year the Oscars are a little later than usual.  The 90th Academy Awards will be held on Sunday 4 March

Moving on to other events… [Read more…]

Loooking Ahead – Marketing Calendar February 2018

Let’s take a look at the coming month of February 2018 for the various holidays, events and anniversaries that smart marketers can use as the basis for a promotion or campaign and to create a marketing calendar for February 2018.

Valentine’s Day (February 14) is the standout occasion for the month pretty much everywhere. Remember also “Groundhog Day” (February 2), now part of the popular consciousness thanks to the classic Bill Murray movie.

It’s also Chinese New Year, that starts on Friday, February 16 to bring in the Year of the Dog. Chinese New Year is actually celebrated for 15 consecutive days, but the first three days are most important. The 15th and final day, Chap Goh Mei is also a big event, where houses are decorated with an abundance of brightly coloured lights. It is a way of ending with a grand finale rather than the festivities just fading away gradually.

Looking at general events… [Read more…]

Marketing Stories – Goodbye 2017. Hello 2018.

Many direct response marketers and copywriters make use of stories in both sales copy and marketing in general. The advantages are many…

  1. It helps cut through the marketing clutter
  2. You can create a stronger emotional connection with your market
  3. It helps create the conditions for a successful sale

Also…it makes the copy and marketing a lot more interesting!

Stories  can be used both tactically and strategically.  In the latter case, we often talk about a back story or an “origin story” – that is to say how did the business come about and why was the business started? Put another way, what is the  business about, over and above the simple delivery of a product or service?

One of my favourite restaurants (now a chain) in the UK is Dishoom.  Regularly appearing in lists of favourite or top restaurants, the small London-based chain has expanded steadily in recent years. I don’t have financial data but I have to assume they are pretty successful.  Certainly, every time I have been into one of the restaurants they are very busy.

From their website…

The key idea behind the restaurants is to recreate this style of old Bombay cafe.

There is a fascinating post on the Dishoom blog (or “journal”)… [Read more…]