Here’s a look ahead at the month of October 2019 and some of the events, anniversaries and occasions that smart marketers can use as the basis for an event-driven promotion…

…to create your own marketing calendar for October 2019.

Of course, the stand out occasion, beloved by many marketers, is “Halloween” on October 31.

The origins of Halloween seem to be a mixture of pagan festivals marking the end of summer…

…combined with the idea that at this time of the year the spirit-world comes close to our world…

…adopted by the Christian religion as the eve of “All Souls Day”.

Whatever, it’s the traditional occasion to acknowledge the after-life and the supernatural.

So, an opportunity to use themes in your promotions like…

“It’s Scary What You Are Missing!”

“Now a spooktacular, very limited time, opportunity”

“Terrifyingly scary profits coming your way…”

…and so on.

The theme of FEAR (of loss, for example) can also be used…

…but don’t get too terrifying about it!

Apart from Halloween October has plenty of different events and occasions… [Read more…]

Even when times are good, it makes sense to get the most out of what you are spending on marketing and advertising. In more challenging times, extra sales can make the difference between prospering and struggling…even going under.

In this article, you’ll discover 5 proven and straightforward ways to boost your sales…without having to spend a single extra cent on advertising…or having to make radical changes to what you are already doing.

Here’s the first one… [Read more…]

A warm welcome to the “Looking Ahead” feature where we consider the coming month…

…and the events, occasions, anniversaries and holidays that smart direct response marketers can use as the foundation for event-driven marketing promotions in a marketing calendar for September 2019.

After the lull of the last month or so…

…it’s a time of a change of seasons. The September Equinox falls on September 23 at 07.50 UT (that’s 08.50 UK time…check for your particular location).

It’s Autumn in the north and Spring in the south…

…and these can be used as broad themes for a promotion.

Tied in with these, in the northern hemisphere it’s “Back to School” or “Back to Work” and the start of the run-in to the end of the year.

In the southern hemisphere, “Spring Time” or “Spring Cleaning” can be used as a theme.

Looking at some specific occasions… [Read more…]

Welcome to this month’s “Looking Ahead” feature. Here we’ll review events, occasions, holidays and anniversaries that you can use to build your event-driven marketing calendar for August 2019.

There are no major holidays this month. In the northern hemisphere it’s the dog days of summer. In the south it’s the last blast of winter. These “seasonal” themes are available to you if there’s nothing else that’s suitable.

August is also a “Back To School” month for many northern hemisphere countries…

…and remember major sporting events such as the US Open Tennis (starts 26 August) and the start of the football (soccer) season in the UK (Premier League starts the weekend of August 9-11).

It’s also “Elvis Week”, August 9-17. Elvis Presley moved on to the “great gig in the sky” 41 years ago on 16 August, 1977.

Other events… [Read more…]

The Rolling Stones have released a couple of albums recently…

…a new compilation album “Honk”…

…and a live set “Bridges to Bremen” from a gig in 1998.

Now, it would be completely understandable if your reaction is “Does the world really need another compilation or live album from the Rolling Stones?”

After all, there are already plenty to choose from. UNCUT magazine’s “Rolling Stones – Ultimate Collector’s Edition” lists 29 different compilations along with a selection of 20 live sets from the many that are available.

Well…based on what matters most to marketers…sales…the answer is…