A few months back…Ace marketer Malcolm Auld published a post titled…

“Your Marketing 101 Guide By The Numbers…”

Malcolm is working on a book about B2B Marketing to help address what he sees as a serious issue in the current business world…

“The B2B category has a lot of executives in marketing roles who have no prior marketing qualifications. They have sales, product or technical backgrounds. Some even call themselves social sellers.”

Implied in Malcolm’s post is that many of these individuals are not entirely sure what marketing is all about…

…and end up flailing around somewhat aimlessly.

Although Malcolm’s post is specifically concerned with B2B marketing…

…I think all marketers will find useful what he has to say.

Here are three points that stood out for me… [Read more…]

Time to look ahead at the month of March 2020 at the events, anniversaries and holidays that we can use to build a marketing calendar for campaigns, product launches or promotions.

The main occasion of general interest is St Patrick’s Day on March 17. Plenty of scope for ideas based around luck, good fortune and finding that elusive “pot of gold” at the end of the rainbow.

There is also the change of season with the March Equinox (March 20 at 03.50 UT). Daylight Savings Time changes this month as well in many countries.

In the UK it’s “Mother’s Day” on Sunday, March 22…

…and Easter is approaching. This year it falls on April 10 – 13.

Moving on to other events… [Read more…]

Let’s take a look at the coming month of February 2020 for the various holidays, events and anniversaries that smart marketers can use as the basis for a promotion or campaign and to create a marketing calendar for February 2020.

Valentine’s Day (February 14) is the standout occasion for the month pretty much everywhere. Remember also “Groundhog Day” (February 2), now part of the popular consciousness thanks to the classic Bill Murray movie.

This year, 2020, is a Leap Year…the extra day falls on the 29th. 

In the world of entertainment…the 92nd Academy Awards (the “Oscars”) take place on February 9th.

Easter is approaching…

…and this year Shrove Tuesday (25th) and Ash Wednesday (26th) fall in February.

Looking at general events… [Read more…]

2019 is not yet over…we still have Christmas and the New Year to enjoy…

…but it’s not too soon to get started on putting together a marketing calendar for January 2020. So let’s take a look ahead at some of the events, anniversaries and other occasions that we can put to use for an event-driven marketing event or promotion.

Of course, the New Year itself is a great reason for a promotion. At this time, most people are making plans for the year ahead and often looking to make a “fresh start”.

“New Year Sales” are a staple pretty much around the world and no reason why you can’t make use of this.

Also…

…in 2020 Chinese New Year falls on January 25th (the start of the “Year of the Rat”).

Other events of note… [Read more…]

Time to look ahead and consider what’s available to the smart direct response marketer to create…

…a marketing calendar for December 2019.

That is to say, occasions, events and anniversaries that we can use as the building block for marketing campaigns and promotions.

December of course means…

…CHRISTMAS…

…with the NEW YEAR not far behind as a marketing event.

New Year provides a great marketing opportunity for pretty much any business.

Even now in November, it’s not too early to run with the theme…

…”Make 2020 Your Best Year”…

…which can apply to businesses in health, relationships, personal finance and success in general.

In December, New Year’s resolutions will be on people’s mind…

…so this is a fantastic time to promote any kind of personal development product…

…as well as business-oriented offerings.

Remember to plan and launch your New Year promotion well in advance and in good time for January 1.

With Christmas, keep in mind…

…any specific customs in your area.

For example, in Sweden the Yule season starts on December 13 with Santa Lucia Day.

It’s also the December Solstice on December 22 (at 04.19 UT…check the time in your location).

Other significant events in December… [Read more…]